Regen Ag Series #3: Why major food companies are supporting regen ag with Jay Watson of General Mills

Regen Ag Series #3: Why major food companies are supporting regen ag with Jay Watson of General Mills

When a company commits to regenerative agriculture practices - it can be accused of ‘greenwashing’ - making people believe it’s doing more to help the environment than it really is.General Mills, the U.S. company behind iconic brands such as Yoplait, Betty Crocker and Cheerios, made a commitment to bring regenerative agriculture practices to one million acres of farmland by 2030.Jay Watson is responsible for this task - connecting farmers in various commodity supply chains with support, tools, and pilot programs to enable regen ag practices.
In this podcast, Jay discusses:

  • The criticisms around regenerative agriculture and why General Mills has decided to invest in it.
  • How General Mills is educating farmers to view their land as an ecosystem.
  • Overcoming the misconceptions held by some ‘foodies’ about where their food actually comes from.
  • The current and future prospects of agtech in regenerative agriculture.

For our insights on the episode and links to useful resources, check out our blog here.

Episoder(203)

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E45 Andrew Whitlock (Theme: getting agtech ready)

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Ep 44: Karin Stark and Jon Elder (responding to climate risk)

Ep 44: Karin Stark and Jon Elder (responding to climate risk)

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Episode 43: Jess and Matt Fealy (Theme: getting agtech ready)

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Episode 41: Lachlan Sutton, Southern Cross Farms (Theme: getting agtech ready)

Episode 41: Lachlan Sutton, Southern Cross Farms (Theme: getting agtech ready)

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14 Mai 201925min

Episode 40: Tim Rethus (Theme: Getting AgTech Ready)

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Sarah here with a quick update on what's new and coming soon at AgTech - So What!

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26 Mar 201925min

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