Bonus Episode: Did Silicon Valley Kill Agtech?

Bonus Episode: Did Silicon Valley Kill Agtech?

The Silicon Valley model for innovation has worked famously for many software based companies, such as Facebook and PayPal. However, when it comes to agtech, the Silicon Valley template for startup success hasn’t translated very well. This template, of either “user is the customer” or “user is the product” is rather limited in agriculture, where the farming population is small (restricting scale) and the stakes are high.
This episode features Rob Trice, the founding partner of Better Food Ventures and The Mixing Bowl, along with Sarah Nolet and Matthew Pryor, who both lead the Agthentic Group and Tenacious Ventures. All three guests have a solid tech and business history in Silicon Valley and discuss why the business models typically used by venture-backed software companies, can’t just be copy-pasted to agriculture.
They also dig into:

  • The early days of Silicon Valley, the dot-com boom and bust and where Agtech 1.0 went wrong.
  • How understanding the whole supply chain and embedded incentives , will be critical to success.
  • How financing models from venture capital to SPACs can better fit with the agtech revolution (or evolution), as well as the positive signs for the future growth of the industry.

For more information visit our website. You might also like our recent article: “How Silicon Valley Set Agtech Back a Decade”

Episoder(203)

Beyond Scale: Native Grains and Indigenous-Led Food Systems with Jacob Birch

Beyond Scale: Native Grains and Indigenous-Led Food Systems with Jacob Birch

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The Future of Farming is Autonomous, with Brett McMickell of Kubota

The Future of Farming is Autonomous, with Brett McMickell of Kubota

We’ve hit a tipping point for autonomy in agriculture, so how far off is fully autonomous farming? In this episode, Matthew Pryor sits down with Brett McMickell, Chief Technology Officer at Kubota Nor...

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Today's episode is a tangible example of a company in the "natural capital" space. While not traditional agtech, the Hydrowood journey hits familiar themes: building a business within nature's constra...

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Over the past few years, the conversation about autonomy in agtech has moved from “but, does it work?” to “how can I get started?” This is a significant shift, indicative of autonomous machinery becom...

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The Business Case for Electrifying Agriculture, with Cherry Grower Mike Casey

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In the race to decarbonize agriculture, the spotlight often falls on carbon sequestration, genetics, and alternative proteins. But have we overlooked something that’s right in front of us? Electricity...

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The realities of winding up an agtech app, with Nikki Davey

The realities of winding up an agtech app, with Nikki Davey

What happens when an agtech startup with market pull, a clear mission, and global momentum still doesn’t make it?Nikki Davey is the founder of Grown Not Flown, which helped thousands of local flower g...

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Agtech trends: bundling, unbundling, LLMs  and more with Shane Thomas and Matthew Pryor

Agtech trends: bundling, unbundling, LLMs and more with Shane Thomas and Matthew Pryor

‘Bundling’ is a well-known business strategy, especially in tech, where it’s not only used to increase sales and move slow-selling products, but also to tie customers into an ecosystem (such as Apple ...

15 Okt 202532min

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The biggest issue facing the cotton industry isn't fast fashion or water consumption. It's that the people growing cotton have been rendered invisible. The industry fixates on fiber quality and commod...

1 Okt 202531min

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