Bonus Episode: Did Silicon Valley Kill Agtech?

Bonus Episode: Did Silicon Valley Kill Agtech?

The Silicon Valley model for innovation has worked famously for many software based companies, such as Facebook and PayPal. However, when it comes to agtech, the Silicon Valley template for startup success hasn’t translated very well. This template, of either “user is the customer” or “user is the product” is rather limited in agriculture, where the farming population is small (restricting scale) and the stakes are high.
This episode features Rob Trice, the founding partner of Better Food Ventures and The Mixing Bowl, along with Sarah Nolet and Matthew Pryor, who both lead the Agthentic Group and Tenacious Ventures. All three guests have a solid tech and business history in Silicon Valley and discuss why the business models typically used by venture-backed software companies, can’t just be copy-pasted to agriculture.
They also dig into:

  • The early days of Silicon Valley, the dot-com boom and bust and where Agtech 1.0 went wrong.
  • How understanding the whole supply chain and embedded incentives , will be critical to success.
  • How financing models from venture capital to SPACs can better fit with the agtech revolution (or evolution), as well as the positive signs for the future growth of the industry.

For more information visit our website. You might also like our recent article: “How Silicon Valley Set Agtech Back a Decade”

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Episoder(215)

Why Good Agtech Doesn't Always Get Adopted, with Chad Godsey

Why Good Agtech Doesn't Always Get Adopted, with Chad Godsey

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The future of food is in taste, with futurist Mike Lee

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Why soil health and profitability are deeply connected, with Nic Kentish

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Business Model Breakdowns with Shane Thomas: The Monsanto Playbook

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27 Mai 47min

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Can biomaterials compete on price, not just purpose? with Tina Funder

Some of the most transformative innovation in agri-food is happening downstream of the farm, in the materials, products, and industries that agriculture ultimately feeds into. In this episode, Sarah N...

13 Mai 34min

Better Outcomes, Not Lower Costs: rethinking agtech in horticulture, with Mark Trzaskoma

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While agtech often celebrates breakthrough technologies that can slash costs for farmers, what if the real value of innovation lies somewhere else entirely? In this episode, Mark Trzaskoma joins Dr Ma...

29 Apr 33min

Business Model Breakdowns with Shane Thomas:  Co-Ops and their future in Ag

Business Model Breakdowns with Shane Thomas: Co-Ops and their future in Ag

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15 Apr 38min

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