Soil tech is easy in the lab, hard as a business, with Adam Litle

Soil tech is easy in the lab, hard as a business, with Adam Litle

The science and technology of soil is rapidly evolving, but translating it into a scalable business that can offer viable products to farmers has long been a tricky proposition. But it’s one that Adam Litle, the CEO of Sound Agriculture, has devoted much of his career to answering.
Adam was part of the executive team at Granular, the farm management software company acquired by Dupont (now Corteva) for $300M. Now, at Sound Ag, he’s leading a company that’s raised more than $95M to develop a product which activates microbes in soil to increase the uptake of nitrogen and phosphorus, thereby enabling farmers to use less fertilizer.
In this episode Adam shares his insights on:

  • Striking a balance between scientific rigor, technological innovation, and investor returns
  • Why the SaaS business model is challenging in agriculture
  • How to build trust in a startup team of scientists and industry people, while bringing in commercial experience.
  • Why soil innovations are receiving an increase in attention as farmers continue to grapple with the rising costs of fertilizer.

For more information, visit our website.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(218)

Are we thinking about trees on farms all wrong? with Michael Taylor

Are we thinking about trees on farms all wrong? with Michael Taylor

What happens when you stop thinking about trees and agriculture as separate systems? In this episode, sixth-generation Australian farmer and engineer Michael Taylor explains what decades of planting t...

2 Sep 43min

What if every plant was a sensor? with Gary Schaefer

What if every plant was a sensor? with Gary Schaefer

What if crops could tell you when they were sick, before you could see the symptoms? Gary Schaefer leads the commercial organization at InnerPlant, a company with a radically different approach to cro...

19 Aug 33min

Can tech make agriculture brands more authentic? with Jim Gall, RB Sellars

Can tech make agriculture brands more authentic? with Jim Gall, RB Sellars

Agriculture often talks about telling a better story, but Jim Gall, the CEO of RB Sellars argues the real challenge is giving people something worth believing in. RB Sellars is a workwear brand that’s...

5 Aug 43min

Why good agtech doesn't always get adopted, with Chad Godsey

Why good agtech doesn't always get adopted, with Chad Godsey

How do you know when a new agtech product is actually ready for the farm?  Growing up on a family farm in Colorado over the declining Ogallala Aquifer, Chad Godsey has spent his career searching for w...

22 Jul 34min

Why taste beats sustainability at the checkout, with food futurist Mike Lee

Why taste beats sustainability at the checkout, with food futurist Mike Lee

What if the future of food isn't about convincing people to care more about sustainability, but rather focusing on what can improve taste? In this episode, Tenacious’ Dr. Maddie Mitchell speaks with f...

8 Jul 42min

Why soil health and profitability are deeply connected, with Nic Kentish

Why soil health and profitability are deeply connected, with Nic Kentish

With the surname “Kentish,” Nic carries his family’s potato growing legacy. While it's one of pride, the journey has certainly not been easy.  After returning to the family farm in South Australia, he...

24 Jun 42min

Can dairy’s waste stream power beef’s future? with Daniel Carson

Can dairy’s waste stream power beef’s future? with Daniel Carson

What if one of agriculture’s most controversial “waste problems” is actually its most overlooked opportunity? Daniel Carson is an entrepreneur based in New Zealand, who wants to transform the beef ind...

10 Jun 36min

Business model breakdowns: the Monsanto playbook, with Shane Thomas

Business model breakdowns: the Monsanto playbook, with Shane Thomas

Monsanto is one of the most influential and controversial companies in the history of global agriculture. But beyond the headlines, what can its evolution teach us about how value is created and captu...

27 Mai 47min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
pengepodden-2
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
rss-orjasater
utbytte
lederpodden
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
rss-markedspuls-2
liberal-halvtime