Win-Win Business Models for Farmers and Startups with Marissa Cuevas Flores of MicroTERRA

Win-Win Business Models for Farmers and Startups with Marissa Cuevas Flores of MicroTERRA

Balancing the desire to do good with the need to build a business that can scale is a challenge for every entrepreneur. Particularly in agriculture, finding strategies that solve for both the users of the product as well as beneficiaries of the solution is key. For Marissa Cuevas Flores, Founder and CEO of MicroTERRA, it took several iterations before her team settled on a workable value proposition that could contribute to massive global challenges like preserving fresh water and feeding the world.
In this episode, you’ll hear more about:

  • Why farmers, for the most part, cannot afford to carry the financial burden of sustainability
  • What it took to shut down one circular economy startup and transition into a new field & business model
  • Tips for new-to-agtech entrepreneurs when it comes to pitching new solutions to farmers
  • How MicroTERRA turns duckweed into a high-value product that pays farmers and powers the plant-based food industry

Learn more at https://www.agtechsowhat.com/episodes

Episoder(208)

Episode 26: Chris McLoughlin - Mycelia Organics

Episode 26: Chris McLoughlin - Mycelia Organics

Chris McLoughlin, organic mushroom farmer, Mycelia Organics Chris McLoughlin's forae into farming is a great example of a new generation of investor backed agricultural innovation. Chris has alway...

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Season Two Teaser

Season Two Teaser

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More Soon

More Soon

Just a quick note to say we will be back soon with more great episodes and amazing guests

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Episode 25 : Dr Jaci Brown : On The Weather And Researchers Working With Agtech Startups.

Episode 25 : Dr Jaci Brown : On The Weather And Researchers Working With Agtech Startups.

Dr Jaci Brown is a Senior Research Scientist at CSIRO, and an expert in weather and climate science.

18 Jun 201824min

Episode 24- Brooke Sauer On Closing The Gap Between Growers, Agronomists And Technology

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Brooke Sauer is on a mission to close the gap between growers, agronomists, and technologies. Brooke is a digital agriculture manager at McGregor Goulay, an agricultural services company that offers c...

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Episode 23 - Allison Kopf On Redefining What It Means To Farm

Episode 23 - Allison Kopf on redefining what it means to farm

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Episode 22 - Kevin Heikes With Perspectives On Agtech From Over 20 Years In The Space

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Kevin Heikes was part of agtech before it was agtech. He's been involved in four different agtech startups, including his latest venture, In10t. In this episode, we dig into his perspectives on agtech...

23 Mai 201836min

Episode 21 - Seana Day On What's Hot In Livestock And Dairy Tech

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Seana Day brings a diverse background in agriculture, finance, and technology to the agtech sector where she is a Partner at  BEtter Food Ventures. Seana also tracks nearly 1,500 agtech companies in h...

16 Mai 201833min

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