The Authenticity Premium in AgTech Marketing with Camille Grade from Bushel and Travis Martin from Magnetic Ag

The Authenticity Premium in AgTech Marketing with Camille Grade from Bushel and Travis Martin from Magnetic Ag

AgTech companies make promises to investors to grow fast and be quick to iterate or change direction. But they also make promises to customers who think more in seasons instead of product development cycles, and who value long-term relationships with a mutual investment.
These are difficult pressures for agtech marketers to manage. In this episode, we hear from Camille Grade, Chief Marketing Officer at Bushel, and Travis Martin, an agtech marketing consultant and founder of industry newsletter Magnetic Ag, on how they balance the demands of fast-growth tech with the long memory and unique market structure of agriculture.
Hear both guests share their insights on:

  • Why authenticity and integrity are more important than ever when communicating your agtech brand
  • How to reconcile new media and marketing strategies with an industry that still relies heavily on in-person connection
  • What opportunities exist with your early adopters and biggest fans
  • How to manage your brand promise over crucial periods of growth, experimentation, and change

For more information and links to the resources mentioned in this podcast, visit our website.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(215)

Why Good Agtech Doesn't Always Get Adopted, with Chad Godsey

Why Good Agtech Doesn't Always Get Adopted, with Chad Godsey

How do you know when a new agtech product is actually ready for the farm?  Growing up on a family farm in Colorado over the declining Ogallala Aquifer, Chad Godsey has spent his career searching for w...

22 Jul 0s

The future of food is in taste, with futurist Mike Lee

The future of food is in taste, with futurist Mike Lee

What if the future of food isn't about convincing people to care more about sustainability, but rather focusing on what can improve taste? In this episode, Tenacious’ Dr. Maddie Mitchell speaks with f...

8 Jul 42min

Why soil health and profitability are deeply connected, with Nic Kentish

Why soil health and profitability are deeply connected, with Nic Kentish

With the surname “Kentish,” Nic carries his family’s potato growing legacy. While it's one of pride, the journey has certainly not been easy.  After returning to the family farm in South Australia, he...

24 Jun 42min

Can dairy’s waste stream power beef’s future? with Daniel Carson

Can dairy’s waste stream power beef’s future? with Daniel Carson

What if one of agriculture’s most controversial “waste problems” is actually its most overlooked opportunity? Daniel Carson is an entrepreneur based in New Zealand, who wants to transform the beef ind...

10 Jun 36min

Business Model Breakdowns with Shane Thomas: The Monsanto Playbook

Business Model Breakdowns with Shane Thomas: The Monsanto Playbook

Monsanto is one of the most influential and controversial companies in the history of global agriculture. But beyond the headlines, what can its evolution teach us about how value is created and captu...

27 Mai 47min

Can biomaterials compete on price, not just purpose? with Tina Funder

Can biomaterials compete on price, not just purpose? with Tina Funder

Some of the most transformative innovation in agri-food is happening downstream of the farm, in the materials, products, and industries that agriculture ultimately feeds into. In this episode, Sarah N...

13 Mai 34min

Better Outcomes, Not Lower Costs: rethinking agtech in horticulture, with Mark Trzaskoma

Better Outcomes, Not Lower Costs: rethinking agtech in horticulture, with Mark Trzaskoma

While agtech often celebrates breakthrough technologies that can slash costs for farmers, what if the real value of innovation lies somewhere else entirely? In this episode, Mark Trzaskoma joins Dr Ma...

29 Apr 33min

Business Model Breakdowns with Shane Thomas:  Co-Ops and their future in Ag

Business Model Breakdowns with Shane Thomas: Co-Ops and their future in Ag

Co-operatives have a long and sometimes colored history in agriculture, across the Western world. What role will they play in the future of agriculture? As agriculture becomes increasingly shaped by d...

15 Apr 38min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
rss-pa-konto
tid-er-penger-en-podcast-med-peter-warren
utbytte
morgenkaffen-med-finansavisen
livet-pa-veien-med-jan-erik-larssen
rss-skravla-gar
liberal-halvtime
pengesnakk
finansredaksjonen
lederpodden
rss-kron-podden
paretopodden
okonomiamatorene