Unscrambling Go-to-Market and Brand in Alternative Protein, with Tanja Bogumil, Perfeggt

Unscrambling Go-to-Market and Brand in Alternative Protein, with Tanja Bogumil, Perfeggt

Let’s talk about eggs.
Hardly anything can match the egg for complete versatility. Eggs are a crucial ingredient that unlocksthe tastes, textures, and experiences we take for granted in everything from the simplest home omelette to food manufactured on an industrial scale.
So, how would you approach replacing the egg with a plant-based alternative?
This week on EggTech…So What?, we spoke with alternative-protein entrepreneur Tanja Bogumil. Tanja is the Co-Founder and CEO of Berlin-based Perfeggt, a company working to bring plant-based egg alternatives to market, starting with a liquid substitute used for scrambled eggs and baking.
In this episode, Tanja shares her insights on:

  • Her story moving from digital entrepreneurship into food, and finding the best team to “crack the egg”
  • How Perfeggt mapped the “jobs-to-be-done” of the egg in the food production value chain, and how this informed their initial product focus
  • Why initial alternative-protein products are “a means to an end” to start shifting consumer behavior and creatingpathways to scale
  • What future strategies for category dominance in alternative-proteins could look like

For more information and resources, visit our website.

Episoder(206)

Why is autonomy in ag so hard? With Ray Russell and Connie Bowen

Why is autonomy in ag so hard? With Ray Russell and Connie Bowen

We’ve talked and thought a lot about autonomy this year, and despite what we think are some promising developments, overall, we continue to be struck by just how hard it is to bring solutions to marke...

30 Nov 202237min

From Buyer Beware to Seller Beware in Agtech

From Buyer Beware to Seller Beware in Agtech

We’ve been thinking a lot recently about how much the world of agtech has changed over the last two decades, and how companies, and more importantly, their customers, are adapting to an increasingly d...

16 Nov 202234min

The Future of Fertilizer - Nitrogen: Part 2, with Jupiter Ionics and Kula Bio

The Future of Fertilizer - Nitrogen: Part 2, with Jupiter Ionics and Kula Bio

Today we're tackling part two of our future of Nitrogen fertilizer discussion, focusing on the realm of business models and strategies. We chat with two companies exploring how we might reimagine the ...

2 Nov 202231min

The Future of Fertilizer - Nitrogen, with Jupiter Ionics and Kula Bio

The Future of Fertilizer - Nitrogen, with Jupiter Ionics and Kula Bio

This is the first episode in our series on the future of fertilizer, starting with Nitrogen - the N in NPK.Russia’s war in Ukraine has collided with natural gas supply chain disruptions and sent the p...

19 Okt 202234min

On-Farm Climate Risks and the Future of Ag Finance with Clay Govier

On-Farm Climate Risks and the Future of Ag Finance with Clay Govier

For a year that has already seen so much downside for US farmers in the form of extreme weather - from droughts to soaring temperatures - there’s another risk looming: rising interest rates. Adapting ...

12 Okt 202230min

Legacy Finance Eyes Agtech, with Wells Fargo

Legacy Finance Eyes Agtech, with Wells Fargo

While early-stage agtech tends to play in the venture world, it pays to check in with how folks sitting in banking think about their role as partners to startups. Traditional lenders can draw on the b...

5 Okt 202228min

Systems Thinking and the Legacy of Big Food, with Dr Nigel Hughes, Kellogg

Systems Thinking and the Legacy of Big Food, with Dr Nigel Hughes, Kellogg

The decisions by major food companies impact consumers, farmers, and the environment at every stage of the agrifood value chain. But the status quo strategies of ‘Big Food’ don’t always acknowledge th...

21 Sep 202232min

Changing the Risk Profile of Agriculture: a farmer's perspective on parametric insurance

Changing the Risk Profile of Agriculture: a farmer's perspective on parametric insurance

We recently launched a three-episode deep dive into the future of risk and insurance in agriculture. Over the course of the series, we heard from one listener who offered to share his experience using...

7 Sep 202233min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
utbytte
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
okonomiamatorene
liberal-halvtime
rss-politisk-preik
rss-markedspuls-2
lederpodden
rss-pa-konto