Bonus Ep: The Three Fears of Farm Data

Bonus Ep: The Three Fears of Farm Data

Our latest bonus podcast episode is an experiment.
Rather than organize the contributions that usually make up an episode, we decided to hit record on one of the conversations that are always happening internally at Tenacious Ventures.
It’s a snapshot into how we think, form and test our assumptions, and decide on what might be next.
It also captured the team taking on a pretty hot topic on the mind of everyone in agtech battling with adoption and scaling digitally-native solutions:
Have we in agtech completely f*****d farmers by making them afraid of sharing their data?
Listen in to Matthew Pryor and Sarah Nolet from Tenacious Ventures, and Shane Thomas, agronomist and author at Upstream Ag Insights, work through an emerging theory that uncertainty and fear about farm data is a largely unfounded barrier to adoption.
Throughout this recorded conversation, the team explores questions like:

  • Which barriers to adoption are actually grounded in reality when it comes to farmers and farm data?
  • How did the agtech industry create such fear around farm data, and who has the greatest leverage to change the conversation?
  • Why could improvements in data migration unlock greater adoption of digitally-native solutions by farmers?

For more information and resources, visit our website.

Episoder(205)

Ep 70: Karmen Mehmen on growing a family farm through 40 years of change

Ep 70: Karmen Mehmen on growing a family farm through 40 years of change

Karmen Mehmen is a corn and soybean farmer in Iowa alongside her husband Stan and their son Kyle and daughter-in-law Kerri. Their farm, MBS Family Farms, has grown from 160 acres and 40 cows back in t...

1 Jul 202028min

Ep 69: Renée Anderson "Cotton Farm Girl" on social media and social license

Ep 69: Renée Anderson "Cotton Farm Girl" on social media and social license

Renée Anderson is a farmer in Emerald, Queensland, Nuffield Scholar, agronomist, and overall champion for the cotton industry. In this episode, she shares her insights from Australia and around the wo...

17 Jun 202033min

Ep 68: David Carter on becoming the world's only carbon neutral fishing company

Ep 68: David Carter on becoming the world's only carbon neutral fishing company

David Carter is the CEO of Austral Fisheries, one of Australia’s largest integrated commercial fishing companies. Austral Fisheries is notable for being the only commercial fishing company in the worl...

3 Jun 202036min

Ep 67: tips from three leading farmers using tech everyday (live from evokeAG)

Ep 67: tips from three leading farmers using tech everyday (live from evokeAG)

This episode, live from the 2020 evokeAG conference in Melbourne, features three innovative Aussie producers: Brad “Jonesy” Jones; Sue “Chilla” Middleton; and Mark “Mort” Mortimer. We also cover: the ...

20 Mai 202030min

Ep 66: Jim Chambers (Trimble) and Derek Norman (Bayer) on agtech acquisitions

Ep 66: Jim Chambers (Trimble) and Derek Norman (Bayer) on agtech acquisitions

Today’s episode is all about corporate investments and acquisitions in agtech. Two guests, Derek Norman (VP at Leaps by Bayer) and Jim Chambers (President and General Manager of the Worldwide Agricult...

6 Mai 20201h 10min

Episode 65: The Alternative Protein Debate: live from Australia's first virtual, national agtech meetup

Episode 65: The Alternative Protein Debate: live from Australia's first virtual, national agtech meetup

Coming to you live from Australia's first national, virtual AgTech Meetup, this episode explores what alternative proteins are, how big they'll become, and whether this is a pending disruption or unta...

22 Apr 202045min

Ep 64 Pete Nelson on partnering with growers to build better agtech

Ep 64 Pete Nelson on partnering with growers to build better agtech

This week Sarah is joined by a guest host, Cass Mao, Principal Advisor at AgThentic, to chat with Pete Nelson of AgLaunch about how growers and agtech companies can work together in a model that they ...

8 Apr 202040min

Ep63 Evan Fraser on 3 barriers to agtech adoption and impacts of COVID-19 on agriculture

Ep63 Evan Fraser on 3 barriers to agtech adoption and impacts of COVID-19 on agriculture

Evan Fraser is a food systems innovation expert, the Director of the Arrell Food Institute at the University of Guelph in Canada, and the Founder of Feeding9Billion.Though he didn't grow up on a farm,...

25 Mar 202028min

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