Bonus Ep: The Three Fears of Farm Data

Bonus Ep: The Three Fears of Farm Data

Our latest bonus podcast episode is an experiment.
Rather than organize the contributions that usually make up an episode, we decided to hit record on one of the conversations that are always happening internally at Tenacious Ventures.
It’s a snapshot into how we think, form and test our assumptions, and decide on what might be next.
It also captured the team taking on a pretty hot topic on the mind of everyone in agtech battling with adoption and scaling digitally-native solutions:
Have we in agtech completely f*****d farmers by making them afraid of sharing their data?
Listen in to Matthew Pryor and Sarah Nolet from Tenacious Ventures, and Shane Thomas, agronomist and author at Upstream Ag Insights, work through an emerging theory that uncertainty and fear about farm data is a largely unfounded barrier to adoption.
Throughout this recorded conversation, the team explores questions like:

  • Which barriers to adoption are actually grounded in reality when it comes to farmers and farm data?
  • How did the agtech industry create such fear around farm data, and who has the greatest leverage to change the conversation?
  • Why could improvements in data migration unlock greater adoption of digitally-native solutions by farmers?

For more information and resources, visit our website.

Episoder(206)

Episode 32: Jennifer Medway

Episode 32: Jennifer Medway

Jennifer Medway, Sheep farmer, Gunning NSW Manager for research and innovation with AgriFutures Australia. Jennifer Medway is a 5th generation farmer from Gunning in southern New South Wales runnin...

28 Jan 201946min

Episode 31: Viv And Margaret

Episode 31: Viv And Margaret

Viv McCollum and Margaret Ayre We're trying something new on the podcast today - a joint conversation with two admirable women in the Ag Tech space - Viv McCollum and Margaret Ayre. Vivienne McCo...

22 Jan 201957min

Episode 30: Rob Sharkey, The Shark Farmer

Episode 30: Rob Sharkey, The Shark Farmer

Rob Sharkey describes himself as a farmer, podcaster and an outfitter. He's a grain farmer from Illinois in the Unites States and has morphed into somewhat of a social media celebrity in Agriculture c...

13 Jan 201955min

Episode 29: Will MacSmith

Episode 29: Will MacSmith

Will MacSmith is a farmer from Manildra in Central West New South Wales. Will and his business partner Hamish are trying to develop a system to realise profit margins for sheep through the collection ...

6 Jan 201946min

Episode 28: Mark Mortimer

Episode 28: Mark Mortimer

As a child Mark Mortimer didn't like computers. It's a different story now - Mark has evolved to become an early adopter of technology in the field of sheep genetics and stud breeding in Australia. Co...

17 Des 201849min

Episode 27: Carl Lippert - FeedX

Episode 27: Carl Lippert - FeedX

Carl Lippert is a American dairy farmer and AgTech developer. He's one of the only people I know who has qualifications in dairy science and computer science. Right now Carl is busy as the co-found...

10 Des 201847min

Episode 26: Chris McLoughlin - Mycelia Organics

Episode 26: Chris McLoughlin - Mycelia Organics

Chris McLoughlin, organic mushroom farmer, Mycelia Organics Chris McLoughlin's forae into farming is a great example of a new generation of investor backed agricultural innovation. Chris has alway...

4 Des 201853min

Season Two Teaser

Season Two Teaser

4 Des 20181min

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