Bonus Ep: The Three Fears of Farm Data

Bonus Ep: The Three Fears of Farm Data

Our latest bonus podcast episode is an experiment.
Rather than organize the contributions that usually make up an episode, we decided to hit record on one of the conversations that are always happening internally at Tenacious Ventures.
It’s a snapshot into how we think, form and test our assumptions, and decide on what might be next.
It also captured the team taking on a pretty hot topic on the mind of everyone in agtech battling with adoption and scaling digitally-native solutions:
Have we in agtech completely f*****d farmers by making them afraid of sharing their data?
Listen in to Matthew Pryor and Sarah Nolet from Tenacious Ventures, and Shane Thomas, agronomist and author at Upstream Ag Insights, work through an emerging theory that uncertainty and fear about farm data is a largely unfounded barrier to adoption.
Throughout this recorded conversation, the team explores questions like:

  • Which barriers to adoption are actually grounded in reality when it comes to farmers and farm data?
  • How did the agtech industry create such fear around farm data, and who has the greatest leverage to change the conversation?
  • Why could improvements in data migration unlock greater adoption of digitally-native solutions by farmers?

For more information and resources, visit our website.

Episoder(203)

When Kansas Drys up… in 2050 with Dan Northrup

When Kansas Drys up… in 2050 with Dan Northrup

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18 Sep 202431min

Unconventional Farmer-led Finance Strategies with Quint Pottinger

Unconventional Farmer-led Finance Strategies with Quint Pottinger

Despite challenging conditions in financial markets the world over, ambitious entrepreneurs find a way. There are few sectors where that is more true than in agriculture, and despite the industry’s re...

4 Sep 202439min

Ag’s Scifi (and Non-Fiction) Future: Horizon Scanning… so what? with Shane Thomas

Ag’s Scifi (and Non-Fiction) Future: Horizon Scanning… so what? with Shane Thomas

We’ve been thinking (and talking, and writing) a lot lately about the forces that are shaping the future of agriculture. There are the more obvious ones– artificial intelligence and mandatory climate ...

21 Aug 202436min

Citrus Moves North with Farmer and Orangepreneur Lindy Savelle

Citrus Moves North with Farmer and Orangepreneur Lindy Savelle

When people talk about the impacts of climate change on agriculture, they usually use the future tense. The reality, though, is that climate change already is, and has been, changing global conditions...

7 Aug 202435min

How Syngenta is thinking about AI with Feroz Sheikh

How Syngenta is thinking about AI with Feroz Sheikh

Not too long ago, we co-published a paper on the future of AI called “Yield Maps Killed AgTech Software, Can AI Save It?” and got a ton of great responses from across the industry. One such responder ...

24 Jul 202440min

AgTech News …So What? July 2024 with Shane Thomas

AgTech News …So What? July 2024 with Shane Thomas

This week, we’re breaking down the freshest announcements from the agribusiness, agtech, and broader policy and tech worlds to share insights and ask “so what?” Sarah and Matthew are joined this week ...

10 Jul 202438min

Evaluating Biologicals Businesses with Joel Lipsitch

Evaluating Biologicals Businesses with Joel Lipsitch

For better or worse, the biologicals space is still in the process of repairing a reputation that was marred by years of over-promising and under-delivering. Yet big advances have been made in recent ...

26 Jun 202440min

Rebooting AgTech Software with AI,  with Rhishi Pethe

Rebooting AgTech Software with AI, with Rhishi Pethe

We are certainly not alone in our interest in how artificial intelligence will shape agriculture in the coming years. We’ve been learning out loud about both the tech that might emerge, but also about...

12 Jun 202433min

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