Bonus Ep: The Three Fears of Farm Data

Bonus Ep: The Three Fears of Farm Data

Our latest bonus podcast episode is an experiment.
Rather than organize the contributions that usually make up an episode, we decided to hit record on one of the conversations that are always happening internally at Tenacious Ventures.
It’s a snapshot into how we think, form and test our assumptions, and decide on what might be next.
It also captured the team taking on a pretty hot topic on the mind of everyone in agtech battling with adoption and scaling digitally-native solutions:
Have we in agtech completely f*****d farmers by making them afraid of sharing their data?
Listen in to Matthew Pryor and Sarah Nolet from Tenacious Ventures, and Shane Thomas, agronomist and author at Upstream Ag Insights, work through an emerging theory that uncertainty and fear about farm data is a largely unfounded barrier to adoption.
Throughout this recorded conversation, the team explores questions like:

  • Which barriers to adoption are actually grounded in reality when it comes to farmers and farm data?
  • How did the agtech industry create such fear around farm data, and who has the greatest leverage to change the conversation?
  • Why could improvements in data migration unlock greater adoption of digitally-native solutions by farmers?

For more information and resources, visit our website.

Episoder(203)

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Collaborating at the Intersection of Dairy and Alt-Dairy, with Michael Hampson from Norco Cooperative

There’s a common misconception in the alternative protein space that continues to hold back innovation: the idea that conventional and alternative products are direct competitors. In general, the idea...

12 Apr 202332min

How to Invest in Deep Tech in Agri-food, Tenaciously

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Unlocking Phosphorus for the Future of Fertility with Hunter Swisher of Phospholutions

Unlocking Phosphorus for the Future of Fertility with Hunter Swisher of Phospholutions

When it comes to phosphorus-- the second most prominent fertilizer component– a big problem today is that it is simultaneously too rare on earth overall and too abundant in the landscapes where it's u...

15 Mar 202330min

Can Molecular Farming Replace Cows with Crops? with Amos Palfreyman of Miruku

Can Molecular Farming Replace Cows with Crops? with Amos Palfreyman of Miruku

The question of how to make commodity crops more valuable is a perennial one in agriculture, and over the years there have been a lot of good-- and bad-- answers. Recently, one strategy has emerged th...

1 Mar 202336min

Transforming Animal Waste into Renewable Fertilizer with Jordan Phasey from Phinite

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When people in ag think about fertilizer, nitrogen -- or N -- is usually the first thing that comes to mind, whether thinking about yields, costs, or environmental impacts. But phosphorus is another c...

15 Feb 202333min

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