LÄRABAR: Lara Merriken (2018)

LÄRABAR: Lara Merriken (2018)

In 2000, Lara Merriken was 32, recently divorced, and without a job when she decided to make energy bars by mixing cherries, dates, and almonds in her Cuisinart. Eventually, she perfected the recipe and launched her company: LÄRABAR. After just two years, the company was bringing in millions in revenue. In 2008, she sold to General Mills, but stayed on to help grow LÄRABAR into one of the biggest energy bar brands in the U.S. PLUS in our post-script "How You Built That," we check back with Gerry Stellenberg who combined his knack for technology with his love of pinball to create a company for modern pinball enthusiasts called Multimorphic. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(815)

Advice Line with Hernan Lopez of Wondery

Advice Line with Hernan Lopez of Wondery

Today’s callers: Heather from Ontario talks through a DTC strategy for her retail pain relief tape and patches. Then Nawal in Michigan considers a rebrand for her uniforms designed for Muslim students...

12 Mar 44min

Bobo’s: Beryl Stafford.  A Single Mom Turns a Baking Project into a $100M Business

Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business

Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M BusinessAt 40, Beryl Stafford’s life cracked open. Her marriage ended, she hadn’t worked in years, and she had two daughters t...

9 Mar 58min

Advice Line with Miguel McKelvey of WeWork

Advice Line with Miguel McKelvey of WeWork

Today’s callers: Jane in Minnesota wants to scale her artful pants brand while staying true to her locally-made mission. Then Melissa in New Mexico wonders how to respond to diminishing returns on dig...

5 Mar 44min

Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand

Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand

Kettle Chips: Cameron Healy. The Wild Bet That Made a BrandMost founders expand the “right” way: local → regional → national → international.Cameron Healy totally skipped the “national” part. When Ket...

2 Mar 1h

Advice Line with Alexa Hirschfeld of Paperless Post

Advice Line with Alexa Hirschfeld of Paperless Post

Today’s callers: Jess from Washington seeks counsel on structuring a collaboration between her sympathy cards company and a pet products brand. Then, Caroline from Colorado wonders if she should build...

26 Feb 41min

Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company

Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company

Most entrepreneurs think the hardest part of building a company is the product.For Jim McKelvey — co-founder of Square — the hardest part was the system around the product.Because Square wasn’t just c...

23 Feb 1h 11min

Advice Line with Pete Maldonado and Rashid Ali of Chomps

Advice Line with Pete Maldonado and Rashid Ali of Chomps

Today’s callers: Yadi from New York thinks through an expansion strategy for her college campus-based empanada business. Then, Zachary from New York looks for ways to break into big retailers with his...

19 Feb 48min

Spinbrush: John Osher. The Electric Toothbrush That Sold for $475M

Spinbrush: John Osher. The Electric Toothbrush That Sold for $475M

Before Spinbrush became the top selling toothbrush in the U.S—and before Procter & Gamble paid $475M for it—John Osher was a teenager selling earrings for $4.99. In this episode, John walks through th...

16 Feb 1h

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