LÄRABAR: Lara Merriken (2018)

LÄRABAR: Lara Merriken (2018)

In 2000, Lara Merriken was 32, recently divorced, and without a job when she decided to make energy bars by mixing cherries, dates, and almonds in her Cuisinart. Eventually, she perfected the recipe and launched her company: LÄRABAR. After just two years, the company was bringing in millions in revenue. In 2008, she sold to General Mills, but stayed on to help grow LÄRABAR into one of the biggest energy bar brands in the U.S. PLUS in our post-script "How You Built That," we check back with Gerry Stellenberg who combined his knack for technology with his love of pinball to create a company for modern pinball enthusiasts called Multimorphic. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Episoder(868)

Thrive Causemetics: Karissa Bodnar. How a Beauty Business Made Millions for a Mission

Thrive Causemetics: Karissa Bodnar. How a Beauty Business Made Millions for a Mission

Karissa Bodnar had a dream job at L'Oréal when a close friend died from cancer at age 24. It shook her up and made her reassess what she really wanted to do with her life. The answer? Build her own be...

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Advice Line with Kip Tindell of The Container Store

Advice Line with Kip Tindell of The Container Store

Today’s callers: Juliette in France wonders how to raise awareness of her “magical” cooling device—without a costly ad campaign. Then David in North Carolina looks to grow the wholesale channel of his...

10 Sep 38min

Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned

Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned

Kim’s inspiration to launch a business came from an unlikely source: Her son’s Crocs. She thought the durable, washable material would make a great beach bag. So she designed one. But after investing ...

7 Sep 1h 23min

Advice Line with Ben Goodwin of Olipop

Advice Line with Ben Goodwin of Olipop

Today’s callers: Darin from North Carolina seeks guidance on consumer education as his ghee-based snack brand grows into major retailers. Then Sarah from Massachusetts explores scaling pathways for he...

3 Sep 48min

Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them

Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them

Nicole Bernard Dawes spent much of her childhood hanging out in her dad’s potato chip factory on Cape Cod. She liked his kettle-cooked chips a lot more than the flavorless snacks in her mom’s health f...

31 Aug 1h 20min

Advice Line with Daymond John of FUBU

Advice Line with Daymond John of FUBU

Today’s callers: Cristopher from Chicago wants to expand his family’s salsa brand from farmers markets into retail. Next, Darcy in Australia considers adapting his protein bar brand’s messaging to rea...

27 Aug 42min

YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand

YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand

Roy and Ryan were avid outdoorsmen who wanted a cooler that wouldn’t break. So they built one themselves.The result was YETI: a high-end cooler that early retailers thought nobody would buy. But serio...

24 Aug 1h 25min

Advice Line with Carlton Calvin of Razor

Advice Line with Carlton Calvin of Razor

Today’s callers: Shawn from Saskatchewan weighs whether brand-building or licensing is best for his card-based party game. Then Shirin in Texas wants to differentiate her graphic stationery in a crowd...

20 Aug 42min

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