Riot Games: Brandon Beck and Marc Merrill

Riot Games: Brandon Beck and Marc Merrill

At USC in the late 1990s, Marc Merrill and Brandon Beck were bonding over video games and noticing that free, player-made modifications for the game Warcraft III were becoming wildly popular online. The two friends were so impressed by these mods that they decided to create their own multiplayer strategy game with an unusual twist: they'd offer the game for free, but charge players money for new characters or customizable clothing (or "skins"). Many investors balked at the idea, unsure that a free game—created by total novices—would generate enough revenue. After three rocky years of development, Marc and Brandon's company Riot Games launched League of Legends in 2009. Over the past 11 years, it's become one of the most popular PC games of all time, pulling in $1.5 billion in 2019 alone.

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Episoder(804)

Bonobos: Andy Dunn

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Five Guys: Jerry Murrell (2019)

Five Guys: Jerry Murrell (2019)

Jerry Murrell's mother used to tell him, you can always make money if you know how to make a good burger. In 1986 — after failing at a number of business ideas — Murrell opened a tiny burger joint in ...

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SoulCycle: Julie Rice & Elizabeth Cutler

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Kickstarter: Perry Chen (2018)

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The Chipmunks: Ross Bagdasarian Jr. & Janice Karman (2017)

The Chipmunks: Ross Bagdasarian Jr. & Janice Karman (2017)

Years after his father created a hit singing group of anthropomorphic rodents called The Chipmunks, Ross Bagdasarian Jr. made it his mission to revive his dad's beloved characters. Over the last 40 ye...

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