Title Nine: Missy Park

Title Nine: Missy Park

As an avid athlete and college basketball player, Missy Park was lucky to grow up during the early era of Title IX, the 1972 law that created new opportunities for young women to play sports. But in the years before Lululemon and Athleta, activewear for women was either ill-fitting or non-existent. So in 1989—with little experience in apparel or retail—Missy decided to launch a female version of Nike. She sent out a mail order catalog of running shorts, tights, and (at the last minute) sports bras; naming her company for the law that had opened doors for her to compete: Title Nine. Over the years, the company kept "hitting singles," eventually growing into a $100 million dollar business without ever taking outside investment. Today, Missy remains the sole owner. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Episoder(857)

Advice Line: "Strategy Sessions"

Advice Line: "Strategy Sessions"

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Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It

Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It

Many founders think the hardest thing about business is finding customers.It's not.It's surviving success.When Lily Kanter and Serena Dugan launched a luxury baby linen business, they had no manufactu...

3 Aug 1h 15min

Advice Line with Chris Riccobono of UNTUCKit

Advice Line with Chris Riccobono of UNTUCKit

Today’s callers: Adrian from California wants to grow his apparel company to complete with big-name athletic brands. Then, Preet from the Rockies looks for strategies to reach seniors and their childr...

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Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.

Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.

Chuck Surack never planned to build one of America's largest online retailers. He just wanted to be a musician. So right after high school, he took his sax and drove off in his old VW van to play gigs...

27 Jul 1h 12min

Advice Line with Curt Richardson of OtterBox

Advice Line with Curt Richardson of OtterBox

Today’s callers: Andy from Sarasota weighs whether the path to scalability for his live game show business is through personality or product. Then, Marissa from Tampa wants to recapture sales for her ...

23 Jul 41min

Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.

Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.

After waiting too long to pay his restaurant bill, Aman Narang thought there had to be a better way. His first idea—a mobile payment app—flopped.But that failure revealed a much bigger opportunity.Res...

20 Jul 51min

Advice Line with Kenneth Cole

Advice Line with Kenneth Cole

Today’s callers: Matt from New York City unpacks the stigma working against his line of foot wellness products. Then Emefa in Toronto seeks a direct relationship with customers of her fashion brand in...

16 Jul 45min

Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)

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13 Jul 1h 15min

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