HIBT Lab! UNLESS Collective: Eric Liedtke

HIBT Lab! UNLESS Collective: Eric Liedtke

Eric Liedtke spent 26 years at Adidas, working his way up from an entry level position to Executive Board Member and Global Brand President. During that time, he helped revitalize the Adidas brand through high profile partnerships with celebrities like Kanye West and Beyonce. But he was also known for his focus on sustainability. It was Eric who pushed Adidas to commit to using only 100% recycled polyester in its clothing by 2024.


This week on How I Built This Lab, Eric joins Guy to talk about the environmental impact of the fashion industry. Eric shares why he left Adidas and started his own apparel brand, UNLESS Collective, which makes 100% plant-based, biodegradable clothing.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(817)

Advice Line with Niraj Shah of Wayfair

Advice Line with Niraj Shah of Wayfair

Wayfair co-founder Niraj Shah joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs about how to bet on themselves – and define themselves to consumers. Plus, Niraj exp...

30 Okt 202544min

Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse

Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse

A century ago, Jeff Braverman’s grandfather opened a peanut shop in Newark, New Jersey. By the early 2000s, the family business was doing $1M in sales and struggling to stay afloat. Jeff had a high-pa...

27 Okt 20251h 12min

Advice Line with John Zimmer of Lyft

Advice Line with John Zimmer of Lyft

Lyft co-founder John Zimmer joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, John talks about his recent decision to step away from the company he founded in 201...

23 Okt 202550min

Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name

Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name

What happens when a charismatic home renovator marries a budding design whiz? You get the billion-dollar powerhouse that is Chip and Joanna Gaines.The Gaines’ TV show Fixer Upper became a cultural obs...

20 Okt 20251h 33min

Advice Line with Stacy Madison of Stacy’s Pita Chips

Advice Line with Stacy Madison of Stacy’s Pita Chips

Stacy’s Pita Chips co-founder Stacy Madison joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Stacy talks about her hard-won experience of knowing when to st...

16 Okt 202554min

Faherty Brand: Alex and Mike Faherty.  How Jersey Shore + Manhattan Chic grew to 80 stores.

Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

When identical twins Mike and Alex Faherty launched their clothing brand, they made a daring move– launching wholesale, retail, and online, pretty much at the same time. Investors said it was outdate...

13 Okt 20251h 13min

Advice Line with Michael Dubin of Dollar Shave Club

Advice Line with Michael Dubin of Dollar Shave Club

Dollar Shave Club founder Michael Dubin joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Michael shares his latest career pivot into the screenwriting world.Firs...

9 Okt 202553min

Pressbox and Tide Cleaners: Vijen Patel. The $1.99 Gamble That Built a National Brand

Pressbox and Tide Cleaners: Vijen Patel. The $1.99 Gamble That Built a National Brand

What if the best startup isn’t sexy at all? In 2013, Vijen Patel left private equity to pursue “the least-worst idea”: dry cleaning. No patents. No app wizardry. Just laundry lockers in high-rises, ru...

6 Okt 20251h 6min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
pengesnakk
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
utbytte
rss-sunn-okonomi
morgenkaffen-med-finansavisen
liberal-halvtime
stormkast-med-valebrokk-stordalen
lederpodden
rss-markedspuls-2
okonomiamatorene
rss-politisk-preik