The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon)
Masters of Scale25 Jan 2022

The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon)

To survive a crisis, you have to double down on who you already are as a company. This is something Ellen Kullman knows, having led DuPont through the 2008-2009 financial crisis, and taken the CEO role at 3D-printing unicorn Carbon only weeks before Covid hit. Through her years as a leader, Ellen has developed four crisis principles that allowed her to lead teams and thrive through pandemic, economic meltdown, and beyond. The key? Practicing the principles in calmer times, before crisis hits. Because as Reid says: there's no such thing as a crisis playbook. There's just your playbook. Cameos: Amy Shira Teitel (spaceflight historian), Jonah Peretti (BuzzFeed), Brian Chesky (Airbnb), Neil Blumenthal (Warby Parker), and Stacy Brown-Philpot (TaskRabbit).

Read a transcript of this interview at: https://mastersofscale.com/ellen-kullman/

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(685)

Futurist Amy Webb: Trends are not enough

Futurist Amy Webb: Trends are not enough

Amy Webb, futurist and CEO of the Future Today Strategy Group, held a funeral for her famous annual trend report at SXSW this year. She explains to host Jeff Berman why convergences are the new critic...

19 Mar 28min

The C-suite is messier than you think, with Maryam Banikarim

The C-suite is messier than you think, with Maryam Banikarim

Career disruption is accelerating across the economy — and few people have navigated it more boldly than Maryam Banikarim. The former CMO of Univision, Gannett, and Hyatt, and host of The Messy Parts ...

17 Mar 31min

How Shantanu Narayen transformed Adobe

How Shantanu Narayen transformed Adobe

Shantanu Narayen announced this week that he will step down after nearly two decades as CEO of Adobe. In this conversation first published in early 2025, Narayen talked with host Reid Hoffman about ho...

14 Mar 30min

FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’

FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’

Before taking on the role of FanDuel CEO, Amy Howe faced unprecedented uncertainty while leading Ticketmaster through a global pandemic. Howe talks with host Jeff Berman about navigating fierce compet...

12 Mar 35min

Stop waiting for clarity. Unfreeze and act, with Accenture’s Julie Sweet

Stop waiting for clarity. Unfreeze and act, with Accenture’s Julie Sweet

AI disruption and geopolitical upheaval are forcing business leaders to make high-stakes decisions — fast. Accenture CEO Julie Sweet joins Rapid Response host Bob Safian to share what she's hearing fr...

10 Mar 30min

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu

Why does uncertainty make us less rational with money? And who should we trust for financial advice online? Vivian Tu, financial educator and CEO of Your Rich BFF, joins Rapid Response to break down t...

5 Mar 38min

Rapid Recap: Iran, Anthropic vs. Pentagon, Paramount’s win, and more

Rapid Recap: Iran, Anthropic vs. Pentagon, Paramount’s win, and more

Geopolitics is back at the top of every business leader's agenda — and the signals are coming fast. Host Bob Safian sits down with Rapid Response producer Alex Morris to cut through the noise and deco...

3 Mar 28min

Hailey Bieber, AI and fast launches: how e.l.f. Beauty is winning

Hailey Bieber, AI and fast launches: how e.l.f. Beauty is winning

Tarang Amin took the helm of e.l.f. Beauty at a pivotal moment and helped turn it from industry underdog to category disruptor, with a retail footprint spanning Sephora, Target, Dollar General, and H&...

26 Feb 31min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
utbytte
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
rss-sunn-okonomi
rss-markedspuls-2
lederpodden
liberal-halvtime
rss-pa-konto
rss-investering-gjort-enkelt