Making Ads Less Hateable (with Terry Taouss)

Making Ads Less Hateable (with Terry Taouss)

What makes an ad "acceptable"? And who gets to decide? In this episode, Terry Taouss, President of the Acceptable Ads Committee (AAC), joins host Noor Naseer to explore why user experience is at the heart of ad standardization. Terry discusses the AAC's research-driven approach to setting ad standards, how the committee balances industry needs with user rights, and common misconceptions about ad blocking. This conversation is a must-listen for anyone navigating the future of sustainable, user-first advertising.

Episoder(68)

The Untapped Power of Curation (with Filippo Gramigna)

The Untapped Power of Curation (with Filippo Gramigna)

Curation isn't just a buzzword—it's become a foundational piece of programmatic strategy. In this episode, Filippo Gramigna, co-CEO of Onetag, joins host Noor Naseer to break down what curation re...

27 Aug 202515min

Building Better Online Communities for Users—and Advertisers (with Jim Daily)

Building Better Online Communities for Users—and Advertisers (with Jim Daily)

How can publishers reclaim online conversations from walled gardens and build thriving, brand-owned communities—while attracting advertisers and users alike? Jim Daily, CEO of OpenWeb, joins host Noor...

25 Aug 202517min

How AI Is Transforming Creative Effectiveness (with Ian Forrester)

How AI Is Transforming Creative Effectiveness (with Ian Forrester)

In this episode, Ian Forrester—founder of creative effectiveness platform DAIVID—joins host Noor Naseer to discuss why traditional creative testing is too slow and costly for today's high-volume ad wo...

20 Aug 202517min

Simplifying the Programmatic Supply Chain (with Greg Sherrill)

Simplifying the Programmatic Supply Chain (with Greg Sherrill)

Greg Sherrill, VP of Demand at Magnite, joins AdTech Unfiltered to dig into the current state of programmatic inventory, transparency in fee structures, and smarter supply path optimization strategies...

15 Aug 202520min

Recalibrating Identity (with Ali Mack)

Recalibrating Identity (with Ali Mack)

In this episode, Ali Mack, VP of AdTech at Experian, joins AdTech Unfiltered to explore how marketers can future-proof their targeting strategies as cookies fade and consumer privacy expectations rise...

12 Aug 202514min

Where Music, Culture and Advertising Meet (with Rob Christensen)

Where Music, Culture and Advertising Meet (with Rob Christensen)

What media type offers advertisers access to emotionally-charged audiences and rivals the viewership of tentpole events like the Olympics? In this episode, Rob Christensen, Global EVP at Vevo, joins h...

8 Aug 202514min

Becoming an AdTech God (with Ari Paparo)

Becoming an AdTech God (with Ari Paparo)

While Ari Paparo may not be the AdTechGod, he's undeniably a defining voice in the industry—highly visible, well-regarded, and widely followed. Ari, founder of Marketecture Media and former CEO of Be...

5 Aug 202530min

How the Kansas City Chiefs Market a Modern Sports Dynasty (with Lara Krug)

How the Kansas City Chiefs Market a Modern Sports Dynasty (with Lara Krug)

In this episode, Lara Krug, CMO of the Kansas City Chiefs, joins Adtech Unfiltered to break down how one of the NFL's most iconic franchises approaches marketing in a time of rapid innovation. From T...

29 Jul 202532min

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