163. He made $750 million, but it almost killed him… ft. Mike Lazerow

163. He made $750 million, but it almost killed him… ft. Mike Lazerow

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What’s up, Rock Nation! Today we sit down with Mike Lazerow, the founder of Buddy Media, a billion-dollar startup he sold to Salesforce, and the author of Shoveling Sht: A Love Story, one of the realest takes on entrepreneurship you’ll ever read.


In this episode, Mike unpacks the hidden cost of success - from nearly dying after scaling too fast, to rebuilding his identity after stepping away from a company worth hundreds of millions. We go deep on why founders burn out, how to avoid it, and the mindset shift that saved his life.


We also talk about selling to Salesforce, the early days of Facebook and Instagram, building with Gary Vee, investing in Liquid Death, and his 6-part Go Gauge framework for picking winning startups.


If you’re building something big, or thinking about it, this conversation is your warning and your roadmap.


Check out Mike here here:

https://www.instagram.com/kassandmike/

https://www.youtube.com/@UCgLzz0yep6lUaE5i62zMXTw

https://shovelingshit.com/


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Timestamps:

0:00 - Intro

1:21 - The cost of building a $745 million company

4:24 - prioritizing health

6:58 - Mike’s biggest tradeoffs

7:30 - Mike’s relationship with his father

9:41 - Getting out of your own way

12:46 - The most important trait of a good leader

13:26 - How to fire someone

17:23 - The fuel that drove Mike early on

21:06 - Early days of facebook

23:36 - The common trait of ultra successful entrepreneurs

27:42 - The process of making a book

30:45 - Shoveling sh*t in Central Park

33:00 - The biggest life lesson from Marc Benioff

37:46 - Processing selling Buddy Media for $745 million

40:02 - The challenges of working with your wife

41:50 - Venture Capital is broken

42:36 - Why pizzeria are great business

44:59 - You can’t fire your own kids

46:36 - Go Gauge - 6 steps to determine if Mike invests

49:31 - Not investing in Uber

52:27 - Everyone is born an entrepreneur

53:31 - Investing in Liquid Death

57:06 - Pivoting the revenue model 4 times for Buddy Media

59:44 - Not every business can become a $100 million business

1:01:07 - Pizza business roleplay

1:03:16 - People don’t know how to market

1:04:36 - What founders get wrong with scaling

1:08:00 - Going all in on social media

1:11:17 - How Kass and Mike push each other

1:12:17 - Finding the right business partner

1:14:08 - What makes Kass (Mike’s wife) an amazing entrepreneur

1:18:32 - Tips for becoming a better manager

1:20:10 - Hiring A Players

1:22:16 - How to keep employees motivated

1:24:46 - How to divide equity of a business

1:27:04 - Meeting and working with Gary Vee

1:30:12 - Mike was college roommates with Seth Myers

1:34:04 - Reminiscing on the journey

1:37:36 - Advice to 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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Episoder(179)

27. Run Your Creative Business Like a PRO

27. Run Your Creative Business Like a PRO

Ladies and gentlemen welcome back to another episode of The 505 Podcast!You asked, and you shall receive. Today's episode is all about business!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

4 Mai 202249min

26. Making a FULL-TIME LIVING from TikTok Vlogs with Jack Cook

26. Making a FULL-TIME LIVING from TikTok Vlogs with Jack Cook

Ladies and gentlemen welcome back to another episode of the 505 Podcast!This week's guest is Jack Cook. Jack found his passion for filmmaking in high school, where he made vlogs with his friends for fun. He then became one of the head content creators for the athletic program at Auburn University. Jack moved out to LA soon after he graduated to pursue a career in filmmaking, and has been editing some of the top podcasts while crushing other freelance gigs. Jack has also been crushing the TikTok game with his daily vlogs and recently hit his 200th vlog.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JACK HERE:TikTok: @JackCookhttps://www.instagram.com/aidanminton/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/

27 Apr 202253min

25. From Gary Vee to Hasan Minhaj - Tyler Babin's Perseverance to Creative Success

25. From Gary Vee to Hasan Minhaj - Tyler Babin's Perseverance to Creative Success

Ladies and gentlemen welcome back to another episode of the 505 Podcast!Today we welcome our good buddy Tyler Babin. Babin got his start in New York, when he got an internship at VaynerMedia. Babin worked his way to become Gary Vee's full-time videographer, but eventually parted ways when he received an opportunity of a lifetime to be an Adobe Creative Residency participant. Babin is now currently on tour with comedian Hasan Minhaj.This episode is jam packed with nuggets of wisdom, and we can't wait for you guys to listen and hear your thoughts!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT AIDAN HERE:https://www.instagram.com/aidanminton/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/

22 Apr 20221h 6min

24. How Aidan Minton Redirected Rejection

24. How Aidan Minton Redirected Rejection

Ladies and gentlemen welcome back to another episode of the 505 Podcast!Today we welcome Aidan Minton. Aidan is a filmmaker and photographer based in LA. He grew up in Ohio and is currently creating content for the US men's National Team. We touch on how he was able to pivot from being a full time athlete to being a full time creator. You're going to want to stay until the end for a funny story on how NOT TO network.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT AIDAN HERE:https://www.instagram.com/aidanminton/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/

14 Apr 202257min

23. Our Favorite Creators

23. Our Favorite Creators

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we wanted to shoutout our favorite creators. These are people we are extremely inspired by and some are the reason for why we are doing what we do today.Creators Mentioned:Christian GuzmanSam KolderKarl ShakurNathaniel DrewCasey NeistatVan NeistatAaron BrimhallTim KellnerDan MaseEvan LarsenColin & SamirIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

7 Apr 202248min

22. How to Move to a Big City and Make it as a Creator

22. How to Move to a Big City and Make it as a Creator

Ladies and gentlemen welcome back to another episode of The 505 Podcast!We get a ton of messages from you guys, asking us how you can do what we do. And while you don't need to live in LA to make it as a creator, we know a lot of you guys would like to do so. Today we weigh in and give you our advice and some tips if you'd like to move to a big city, and make it as a creator.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

1 Apr 202241min

21. Kyle Houck on Capturing an Iconic Moment in Pop Culture

21. Kyle Houck on Capturing an Iconic Moment in Pop Culture

Ladies and gentlemen welcome back to another episode of "The 505 Podcast." This week we bring on Kyle Houck, a photographer and video director who is based in Los Angeles. Kyle''s style is very unique and it can be seen across of the different aspects of his work. We apologize for the late upload please forgive us. We will see you all next Wednesday!Checkout Kyle's IG: https://www.instagram.com/kylehouck/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

25 Mar 20221h 1min

20. Touring the World & Shooting Music's BIGGEST Artists w/ Danilo Lewis

20. Touring the World & Shooting Music's BIGGEST Artists w/ Danilo Lewis

Ladies and gentlemen welcome back to another episode of the 505 Podcast! Today marks a special day, because we made it to episode 20! And you already know we had to come with a BANGER guest for our 20th episode.Danilo Lewis is one of music's best photographers. Having shot acts such as The Chainsmokers, Justin Bieber, Drake, Zedd, and Steve Aoki just to name a few, Danilo is a veteran in the game. We got to talk about making the move out to LA from DC, what it's like being on a world tour, and learning the ins and outs of this industry. Danilo dropped some serious gems this episode, so sit back and enjoy.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT DANILO HERE:https://www.instagram.com/danilolewis/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

10 Mar 202255min

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