More than a logo!
Financial FOFU10 Jul 2025

More than a logo!

Your Logo Isn’t Your Brand (And Other Truth Bombs)

In this episode of Financial Fofu, Trudi and Sarah team up with branding boss Jayne from Flirt Group to call out the biggest branding blunders small biz owners make—starting with thinking a logo is enough. Spoiler: it’s not.

They dig into why your brand needs more than just pretty colours, how to actually use a style guide (not just let it collect dust), and how consistency builds trust (and cash). From figuring out your real audience to making Google My Business work harder for you, this one’s packed with punchy advice, honest truths, and a few marketing myths that need burning.

Got a brand? Then you’ve got homework. Let’s go.

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Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.

This is a safe space to ask questions and hear useful info on financial matters.

Read more about FOFU here

And, as always if you'd like to leave us a message, or suggest a topic, you can do so at our socials!

Episoder(123)

From Nurse to Trailblazer: Haley Hodgson on Building Maclean Medical with Heart

From Nurse to Trailblazer: Haley Hodgson on Building Maclean Medical with Heart

In this episode, we sit down with the dynamic and inspiring Haley Hodgson — nurse practitioner, founder of Maclean Medical, and all-round powerhouse. From her early days dreaming of a different path t...

24 Jul 202555min

In Business with Family: How to Balance Work, Life, and Relationships

In Business with Family: How to Balance Work, Life, and Relationships

Working with family can be a beautiful blend of trust and shared purpose—but it can also bring unique challenges. In this episode, we unpack the realities of being in business with your spouse, siblin...

14 Jul 202530min

Marketing Mistakes Aussie Businesses make, and how to fix them, in 2025

Marketing Mistakes Aussie Businesses make, and how to fix them, in 2025

Marketing has never moved faster — and in 2025, it’s easier than ever to get it wrong. In this episode, we unpack themost common marketing missteps Aussie businesses are making right now — from ignori...

7 Jul 202529min

Succession Planning: Ensuring Business Continuity

Succession Planning: Ensuring Business Continuity

What happens to your business if you suddenly step away—or step out for good? In this episode, we’re talking all things succession planning: what it is, why every business needs one (yes, even small o...

30 Jun 202526min

Insurance Insights: Protecting Your Business Assets

Insurance Insights: Protecting Your Business Assets

In this episode of Financial FOFU, we unpack the essentials of business insurance—what you need, what to look out for, and how to avoid costly mistakes. From floods to cyber hacks, we talk about the r...

23 Jun 202534min

Bookkeeping Fails – What Xero Doesn’t Fix for You

Bookkeeping Fails – What Xero Doesn’t Fix for You

In this episode of Financial FOFU, we dive into the messy, costly, and all-too-common world of bookkeeping fails- specifically the ones we see inside Xero. From misused bank rules and incorrect GST co...

16 Jun 202539min

Small Business Restructure – The Implications You May Not Know

Small Business Restructure – The Implications You May Not Know

Thinking about restructuring your small business? It mightseem like a smart move—but are you ready for the ripple effects?This week, we’re joined by Lynne Walton from Access Intellto unpack the lesser...

2 Jun 202535min

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