1997: The Monaco reborn

Season 3: The TAG Heuer Monaco | In this episode, we explore the relaunch of the Monaco in 1997, its rise in popularity and its lasting impact on the brand.

Image: TAG Heuer Monaco, Reference CS2110

Show notes:

0:48 The 1980s

1:28 Revisiting the Heuer heritage

2:13 A different approach to the Monaco

3:47 The Monaco for a modern era

4:23 A commercial success

6:00 A bright future