Ep. 11 Ghetto CEO News: Topicals - How Gen Z Made Skincare Go Viral
Ghetto CEO11 Jul 2025

Ep. 11 Ghetto CEO News: Topicals - How Gen Z Made Skincare Go Viral

How did a Gen Z-founded skincare brand disrupt a billion-dollar beauty industry? In this episode of Mini Marketing, we’re breaking down the rise of Topicals—a brand that turned mental health, meme culture, and skin acceptance into a viral movement. From packaging that feels like pop art to campaigns that prioritize real people over perfection, Topicals didn’t just launch products—they launched conversations.

We’ll explore how Topicals built a cult-like community, shifted the narrative around beauty standards, and used cultural intelligence to dominate social media.


Plus: What YOUR brand can learn from their playbook — and one action item to apply today.


This concludes Season 5 of the Ghetto CEO® Podcast.

Thank you for growing with us. Season 6 is dropping soon so be sure to stay locked in. Follow us on Instagram @ghettoceopodcast


Need help building a brand that breaks the internet and the rules? Visit RareNecessity.com.



Advertising Inquiries: https://redcircle.com/brands

Episoder(115)

Ep. 10 The Structure Single Moms Need to Build Real Wealth

Ep. 10 The Structure Single Moms Need to Build Real Wealth

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Ep. 9 The Career Trap of Over performing and Undervaluing Yourself

Ep. 9 The Career Trap of Over performing and Undervaluing Yourself

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Ep. 8 Why Freedom Without Structure Is Keeping You Stuck as a CEO

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Ep. 7 The blueprint you can steal that made Fenty beauty $1,000,000

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We're back with another episode, and this time we're breaking down how Rihanna, with her Fenty Beauty brand, became a blueprint for disrupt a market strategy. This isn't just about Fenty Beauty market...

27 Feb 3min

Ep. 6 This Is Why Being Busy Is Blocking Your Vision

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20 Feb 28min

Ep. 5 Soft Life CEO: Jammyra Weekly on Imposter Syndrome, Faith, and Trusting God in Your Next Season

Ep. 5 Soft Life CEO: Jammyra Weekly on Imposter Syndrome, Faith, and Trusting God in Your Next Season

In this episode of the Ghetto CEO Podcast, Monrae sits down with Jammyra Weekly, CEO of Prestige Media Co., to talk about what it really looks like to keep showing up when life is heavy, business is d...

13 Feb 24min

Ep 4. How to Pivot with Faith After Losing Everything as a CEO

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In this episode of the Ghetto CEO Podcast, Monrae sits down with Jacqueline “Jaque M,” the ultimate pivot queen and proof that purpose is often hidden inside disruption. From losing a six-figure corpo...

6 Feb 26min

Ep. 3 How SKIMS Built a Billion Dollar Brand by Creating a Category

Ep. 3 How SKIMS Built a Billion Dollar Brand by Creating a Category

What if your brand isn’t struggling because of your product — but because of your positioning?In this solo episode of the Ghetto CEO Podcast, Monrae breaks down how SKIMS didn’t just sell shapewear — ...

30 Jan 4min

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