Startup vs Scale-Up Growth Marketing with Alex Shipillo (GMT124)

Startup vs Scale-Up Growth Marketing with Alex Shipillo (GMT124)

A self-professed startup junkie, Alex Shipillo always thought he’d be working in growth marketing for startups. He’s had stints in well-known Canadian startups such as Influitive, Indochino, and Helpful. But then the call came and Alex ended up as the Director of Growth Marketing at Clio, a fast-growing scale-up company now with over 500 employees. In this episode, Alex draws upon his experience and shares how growth marketing differs in startups versus scale-ups. Sponsor For This Episode This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42

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Episoder(156)

The Early-Stage Growth Playbook with Marc Thomas (GMT155)

The Early-Stage Growth Playbook with Marc Thomas (GMT155)

You’ve worked hard to build your product idea. Your product is out in the world. But no one is paying to use your SaaS. The MRR is… recurring at 0. Sound familiar?Marc Thomas, Head of Growth at Powere...

16 Des 202136min

How To Build a Community Around A Brand with Krystal Wu, Community Manager at Shopify (GMT154)

How To Build a Community Around A Brand with Krystal Wu, Community Manager at Shopify (GMT154)

Communities are everywhere nowadays. For some people, communities are a place to learn and explore specific topics or interests. For others, it’s where they discuss personal issues and find comfort am...

9 Des 202128min

Growth Hacking and Product-Led Growth—Friends or Foes? with Sean Ellis, Ethan Garr, and Wes Bush [Bonus Episode]

Growth Hacking and Product-Led Growth—Friends or Foes? with Sean Ellis, Ethan Garr, and Wes Bush [Bonus Episode]

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4 Nov 202147min

The 3-Step Influencer Marketing Blueprint with Taylor Lagace (GMT153)

The 3-Step Influencer Marketing Blueprint with Taylor Lagace (GMT153)

Too many growing DTC and eCommerce brands leave influencer marketing out of their marketing strategy. And you can’t really fault them for doing so. With many “wanna-be” influencers with fake followers...

28 Okt 202138min

How to Grow Your Twitter Followers from 700 to 45k in 9 Months with Blake Emal (GMT152)

How to Grow Your Twitter Followers from 700 to 45k in 9 Months with Blake Emal (GMT152)

No matter how many thought leaders complain that it’s a vanity metric, we all care about increasing our Twitter followers. And for good reason. A respectable follower ratio is fundamental to your br...

18 Sep 202155min

What Video Games Can Teach You About User Onboarding with Emily Lonetto (GMT151)

What Video Games Can Teach You About User Onboarding with Emily Lonetto (GMT151)

User onboarding is one of the most important processes in any new experience. When getting hired by a new company, buying a new product, or trying a new product, we expect to have a clear understandin...

2 Sep 202138min

How to Build Influential Networks From Scratch with Adam Marx (GMT150)

How to Build Influential Networks From Scratch with Adam Marx (GMT150)

Quality relationships are hard to build and take a lot of time. And because they are hard to build, it’s difficult to build many of them at once. Yet, it’s one of the most important things for markete...

26 Aug 202148min

Writing Tips for Marketers with Roxine Kee (GMT149)

Writing Tips for Marketers with Roxine Kee (GMT149)

You can’t be a good marketer if you’re not a good writer. Content marketing, social media, and SEO are just some aspects of marketing that rely heavily on quality writing. Writing well also enables yo...

19 Aug 202141min

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