The Rise of The Product Marketing Function with Greg Leach (GMT134)

The Rise of The Product Marketing Function with Greg Leach (GMT134)

Product marketers are focused on understanding and marketing to customers and positioning their company to sell to potential customers. They drive demand and usage of products, which usually includes writing positioning and messaging, launching new products and features, and enabling marketing, sales, and customer success teams to be successful. In this episode, Greg Leach, the first Product Marketing Manager hire at Wave Financial (previously at Intuit and Microsoft), talks about the importance of the product marketing role. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/134 LinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more. Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first LinkedIn campaign for free at https://linkedin.com/growthtoday

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(156)

The Early-Stage Growth Playbook with Marc Thomas (GMT155)

The Early-Stage Growth Playbook with Marc Thomas (GMT155)

You’ve worked hard to build your product idea. Your product is out in the world. But no one is paying to use your SaaS. The MRR is… recurring at 0. Sound familiar?Marc Thomas, Head of Growth at Powere...

16 Des 202136min

How To Build a Community Around A Brand with Krystal Wu, Community Manager at Shopify (GMT154)

How To Build a Community Around A Brand with Krystal Wu, Community Manager at Shopify (GMT154)

Communities are everywhere nowadays. For some people, communities are a place to learn and explore specific topics or interests. For others, it’s where they discuss personal issues and find comfort am...

9 Des 202128min

Growth Hacking and Product-Led Growth—Friends or Foes? with Sean Ellis, Ethan Garr, and Wes Bush [Bonus Episode]

Growth Hacking and Product-Led Growth—Friends or Foes? with Sean Ellis, Ethan Garr, and Wes Bush [Bonus Episode]

★ Support this podcast ★

4 Nov 202147min

The 3-Step Influencer Marketing Blueprint with Taylor Lagace (GMT153)

The 3-Step Influencer Marketing Blueprint with Taylor Lagace (GMT153)

Too many growing DTC and eCommerce brands leave influencer marketing out of their marketing strategy. And you can’t really fault them for doing so. With many “wanna-be” influencers with fake followers...

28 Okt 202138min

How to Grow Your Twitter Followers from 700 to 45k in 9 Months with Blake Emal (GMT152)

How to Grow Your Twitter Followers from 700 to 45k in 9 Months with Blake Emal (GMT152)

No matter how many thought leaders complain that it’s a vanity metric, we all care about increasing our Twitter followers. And for good reason. A respectable follower ratio is fundamental to your br...

18 Sep 202155min

What Video Games Can Teach You About User Onboarding with Emily Lonetto (GMT151)

What Video Games Can Teach You About User Onboarding with Emily Lonetto (GMT151)

User onboarding is one of the most important processes in any new experience. When getting hired by a new company, buying a new product, or trying a new product, we expect to have a clear understandin...

2 Sep 202138min

How to Build Influential Networks From Scratch with Adam Marx (GMT150)

How to Build Influential Networks From Scratch with Adam Marx (GMT150)

Quality relationships are hard to build and take a lot of time. And because they are hard to build, it’s difficult to build many of them at once. Yet, it’s one of the most important things for markete...

26 Aug 202148min

Writing Tips for Marketers with Roxine Kee (GMT149)

Writing Tips for Marketers with Roxine Kee (GMT149)

You can’t be a good marketer if you’re not a good writer. Content marketing, social media, and SEO are just some aspects of marketing that rely heavily on quality writing. Writing well also enables yo...

19 Aug 202141min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
okonomiamatorene
utbytte
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
pengesnakk
rss-markedspuls-2
tid-er-penger-en-podcast-med-peter-warren
lederpodden
liberal-halvtime