HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright

HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright

YouTubers Kelsey MacDermaid and Becky Wright – better known as The Sorry Girls – have always had an affinity for production. When they met as film students back in 2010, little did they know that the DIY videos they were creating for fun would eventually lead to full-fledged careers co-founding and leading their own media company. But building to where they are now, with over 2 million subscribers and counting, didn’t exactly come with a blueprint…

This week on How I Built This Lab, Kelsey and Becky talk to Guy about pursuing the uncharted territory of a YouTube career, their philosophies on navigating brand deals, and their take on growing a business in the creator economy without compromising on values.

Check out The Sorry Girls on YouTube and try your own hand at DIY: https://www.youtube.com/c/TheSorryGirls/featured



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Episoder(815)

Advice Line with Mark Ramadan of Sir Kensington's (June 2024)

Advice Line with Mark Ramadan of Sir Kensington's (June 2024)

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Tatcha: Vicky Tsai (July 2020)

Tatcha: Vicky Tsai (July 2020)

In 2008, Vicky Tsai walked away from a startup job and set out to rediscover herself on a trip to Japan. In Kyoto, she had an unforgettable meeting with a geisha, and learned about the face creams and...

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Calm: Alex Tew and Michael Acton Smith

Calm: Alex Tew and Michael Acton Smith

As a young entrepreneur in the Wild West days of the internet, Alex Tew was drawn to meditation for its simple calming power. Together with fellow tech founder Michael Acton Smith–known for hits like ...

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Advice Line: Scaling Strategies

Advice Line: Scaling Strategies

This week, Guy is joined by Travis Boersma of Dutch Bros. Coffee, Michael Preysman of Everlane and Chris Ruder of Spikeball in a special “mashup” episode of Advice Line.First, Andy from Nashville is w...

22 Mai 202544min

Tecovas: Paul Hedrick

Tecovas: Paul Hedrick

Western wear is having a moment – and so is the upstart Western brand Tecovas. Founder Paul Hedrick is a Texan who realized that cowboy boots were either too expensive or too cheap, so he decided to c...

19 Mai 20251h 12min

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Rivian founder and CEO RJ Scaringe joins Guy on the Advice Line to answer questions from three early-stage founders. He also gets into how trade policies and shifting tariffs are impacting the automot...

15 Mai 202552min

Substack: Chris Best and Hamish McKenzie

Substack: Chris Best and Hamish McKenzie

Substack was founded to create an escape vehicle for writers: Chris Best and Hamish McKenzie imagined a world where writers didn’t have to rely on legacy publications or corporate advertisers, but cou...

12 Mai 20251h 18min

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