HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright

HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright

YouTubers Kelsey MacDermaid and Becky Wright – better known as The Sorry Girls – have always had an affinity for production. When they met as film students back in 2010, little did they know that the DIY videos they were creating for fun would eventually lead to full-fledged careers co-founding and leading their own media company. But building to where they are now, with over 2 million subscribers and counting, didn’t exactly come with a blueprint…

This week on How I Built This Lab, Kelsey and Becky talk to Guy about pursuing the uncharted territory of a YouTube career, their philosophies on navigating brand deals, and their take on growing a business in the creator economy without compromising on values.

Check out The Sorry Girls on YouTube and try your own hand at DIY: https://www.youtube.com/c/TheSorryGirls/featured



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Episoder(793)

Strava: Mark Gainey and Michael Horvath

Strava: Mark Gainey and Michael Horvath

Mark Gainey and Michael Horvath were two friends from college with a good idea and bad timing: in 1995, they set out to create a digital community where athletes could chart their progress and actively compete with one another. But it was just too early: software engineers said it couldn't be built, and investors didn't want to take the risk. So the two founders wound up launching an entirely unrelated business, one that was so perfectly timed that it led to a successful IPO a few years later. Still, Michael and Mark couldn't shake their original idea, and in 2008, they launched a website where cyclists could map and monitor their rides, and compete with riders across the country. The prototype was clunky—Mark jokes that "we wanted to make it as hard to use as possible"—but the timing was perfect, and Strava was born. Today, it’s a mobile app used by 100 million athletes in nearly 200 countries around the world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2 Mai 20221h 19min

HIBT Lab! Armbrust American: Lloyd Armbrust

HIBT Lab! Armbrust American: Lloyd Armbrust

Lloyd Armbrust spent the bulk of his career in newspaper operations and advertising...until early 2020 when he started hearing about the spread of a dangerous new virus and a critical shortage of surgical masks. Most masks at the time were made in Asia, and when supply chains started to break down that March, many Americans had a really hard time finding them. This week on How I Built This Lab, Lloyd walks us through the whirlwind journey of launching a mask manufacturing business at the height of the pandemic, along with some of the factors that hold us back from producing more goods within the United States.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Apr 202230min

Raising Cane's: Todd Graves

Raising Cane's: Todd Graves

By his early 20s, Todd Graves knew exactly what he wanted to do—open a restaurant near Louisiana State University that would make four things better than anyone else: chicken fingers, crinkle-cut fries, Texas toast, and coleslaw. After he and his partner Craig Silvey got rejected from every bank in Baton Rouge, Todd set out to fund his dream by working two treacherous jobs; first at an oil refinery and then on an Alaskan fishing boat. With roughly $150,000, he remodeled an old bike shop and opened his first restaurant in 1996. As word spread, Todd began building more restaurants, fueling the expansion on a rickety system of loans, and dreaming of making Cane’s as ubiquitous as McDonald's. Over the years, he has retained ownership of the business and watched it grow to over 600 stores, with 3 billion dollars in sales projected this year.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Apr 20221h 22min

HIBT Lab! WeWork: Miguel McKelvey

HIBT Lab! WeWork: Miguel McKelvey

When Miguel McKelvey was first featured on How I Built This in 2017, his company was growing at an astounding rate. WeWork was considered the unicorn of unicorns. But after reaching a $47 billion valuation in 2019, WeWork’s tide began to turn. Investors raised concerns about the company’s rapid expansion and unsustainable spending. Miguel’s co-founder Adam Neuman faced accusations of mismanagement and was forced to resign. The company withdrew a long-anticipated IPO filing, and not long after, Miguel left the company he had worked so hard to build.Since then, the cautionary tale of WeWork has become a bit of a cultural obsession, retold on podcasts, a Hulu documentary, and even an Apple TV series this year. This week on How I Built This Lab, Miguel McKelvey returns to reflect on his experience at WeWork, the lessons he’s learned, and what he’s working on now. Listen to Miguel’s original How I Built This episode: https://wondery.com/shows/how-i-built-this/episode/10386-wework-miguel-mckelvey/ Listen to the WeCrashed podcast from Wondery: https://wondery.com/shows/we-crashed/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Apr 202229min

Zola: Shan-Lyn Ma

Zola: Shan-Lyn Ma

In a way, Shan-Lyn Ma started attending business school when she was 11 years old and hasn't stopped since. She was hooked on entrepreneurship after winning her first business competition in grade school; and a few years later, she began accumulating lessons from the successes and failures she observed while working at Yahoo and other young companies. In 2013, she and a former colleague applied many of those lessons to their own startup: an online registry designed to make wedding planning easier and more personal. Still, Shan had a lot more to learn—starting with how to convince dubious investors that the world needed another wedding registry. Today, despite the gut-punch of COVID, Zola has grown into a robust wedding-planning platform, valued at $600 million in 2018.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Apr 20221h 10min

HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry

HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry

Introducing: How I Built This Lab, a sandbox where we explore all kinds of ideas around entrepreneurship. For our very first episode of How I Built This Lab, Guy sits down with Colin Rosenblum and Samir Chaudry, or better known as YouTubers Colin and Samir—a pair of creators who create content for other creators. (We know, pretty meta.) The creator economy barely existed a decade ago, but has quickly become a multi-billion dollar industry with a massive global reach. Colin and Samir discuss their 10-year business journey, and share insights on how to break into this rapidly-growing industry.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Apr 202237min

Florentine Films: Ken Burns

Florentine Films: Ken Burns

As a boy, Ken Burns was captivated by the power of film and dreamed of being the next Alfred Hitchcock or John Ford. But in college, he discovered that stories about American history could be just as dramatic as any he could make up. Eventually, he set out to make a new kind of documentary, layered with actors’ voices and sound effects; and animated by a gentle panning motion that became known as the Ken Burns Effect. But he also had to run a business: knocking on doors to raise money, managing a small team of producers, and fiercely protecting his creative vision and IP. Today, 40+ years after it was founded, Ken’s company Florentine Films has built one of the most valuable documentary archives in the world, including The Civil War, Jazz, Baseball, The Statue of Liberty, and most recently, Benjamin Franklin.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 Apr 20221h 17min

Bonobos: Andy Dunn (2019)

Bonobos: Andy Dunn (2019)

When Andy Dunn was in business school, his housemate Brian Spaly created a new type of men's pants: stylish, tailored trousers that fit well in both the hips and thighs. Together, they started the men's clothing company Bonobos, which became an instant hit due to the pants' signature flair and innovative e-commerce experience. But within a few years, Andy hit challenging roadblocks, including a struggle with depression and a falling-out with his co-founder and friend. Despite many moments of crisis, Andy steered Bonobos to massive success, and in 2017, it was acquired by Walmart for a reported $310 million.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 Apr 20221h 7min

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