The Manager's Playbook 030: Mag Rodriguez - EVEN, J Cole, LaRussell, Direct-to-Fan Strategy, Global Monetization, and the Future of Artist Ownership

The Manager's Playbook 030: Mag Rodriguez - EVEN, J Cole, LaRussell, Direct-to-Fan Strategy, Global Monetization, and the Future of Artist Ownership

In this episode of The Manager’s Playbook, I sit down with Mag Rodriguez, founder and CEO of EVEN, a platform redefining how artists connect with fans and monetize their work across the globe.

We unpack how EVEN helps artists go direct-to-fan, unlock new revenue streams, and build real community beyond the limitations of streaming and traditional industry models.

Inside the episode:→ Building for global, underserved fanbases→ Why direct-to-fan is the smarter play, not anti-DSP→ Lessons from tech founders applied to artist careers→ Community, ownership, and scaling with intention

We also dive into Mag’s journey as a Latino founder in the VC world, the J. Cole collaboration, and what it takes to lead with both culture and clarity.

If you're an artist, manager, or entrepreneur thinking long-term, this one’s for you.

A conversation like this doesn't come cheap.


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Episoder(269)

Inside the Playbook: Tyler Henry on How PARTYNEXTDOOR wrote Rihanna's HIT Record

Inside the Playbook: Tyler Henry on How PARTYNEXTDOOR wrote Rihanna's HIT Record

In this clip, we delve into what it takes to identify a great artist. Highlighting examples such as Rosalía and PARTYNEXTDOOR, the conversation covers the need for a natural draw to the music, an exce...

15 Feb 202511min

Inside the Playbook: Troy Carter on The Secret How To Grow A Music Artist From Nothing To Something

Inside the Playbook: Troy Carter on The Secret How To Grow A Music Artist From Nothing To Something

Troy Carter, Co-Founder and CEO of Venice Music, shares key strategies for small artists aiming to transition from small venues to larger ones. He emphasizes the importance of building demand in small...

14 Feb 20258min

Inside the Playbook: Troy Carter on The War Between TikTok & Universal Music Group

Inside the Playbook: Troy Carter on The War Between TikTok & Universal Music Group

Troy Carter, Co-Founder and CEO of Venice Music and former artist management of Lady Gaga shares his thoughts on the potential implications, legal disputes, and digital marketing war between Universal...

14 Feb 202516min

Inside the Playbook: Troy Carter on How to Find Music's Future Superstars

Inside the Playbook: Troy Carter on How to Find Music's Future Superstars

In this clip, Troy Carter, Co-Founder and CEO of Venice Music and former manager of global music sensations, Lady Gaga and John Legend, shares invaluable insights into identifying and nurturing extrao...

14 Feb 20256min

The Manager’s Playbook 017: Gavin Sheppard – The Remix Project, Building Creative Ecosystems, Hip-Hop as a Movement, Passion-Based Leadership, and Elevating Talent

The Manager’s Playbook 017: Gavin Sheppard – The Remix Project, Building Creative Ecosystems, Hip-Hop as a Movement, Passion-Based Leadership, and Elevating Talent

In this episode ofThe Manager’s Playbook, we sit down with Gavin Sheppard, co-founder ofThe Remix Project, a cultural incubator that has helped launch the careers of countless artists and creatives. G...

11 Feb 20252h 46min

The Manager’s Playbook 016: T-Minus - Artist Development, Creative Vision, Brand Building, Industry Insights, and the Journey to Longevity

The Manager’s Playbook 016: T-Minus - Artist Development, Creative Vision, Brand Building, Industry Insights, and the Journey to Longevity

In this episode, we sit down with Grammy nominated producer T-Minus to dive into his incredible journey through the music industry. From crafting hits for Drake to shaping the sound of some of the big...

27 Jan 20251h 48min

 The Manager’s Playbook 015: Natalie Prospere – From Social Work to Grammy Awards, Artist Advocacy, Resilience, Building Careers, Music Strategy, and Championing Authentic Voices

The Manager’s Playbook 015: Natalie Prospere – From Social Work to Grammy Awards, Artist Advocacy, Resilience, Building Careers, Music Strategy, and Championing Authentic Voices

Step into the world of Natalie Prosper in this unfiltered, inspiring interview as she reveals her journey from a driven social worker to a trailblazer in the music industry. Natalie shares how her Car...

23 Des 20241h 55min

The Manager’s Playbook 014: Jessie Reyez & Byron Wilson – Industry Hustle, Label Bidding Wars, Work Ethic, Trust, and Building a Legacy

The Manager’s Playbook 014: Jessie Reyez & Byron Wilson – Industry Hustle, Label Bidding Wars, Work Ethic, Trust, and Building a Legacy

Jessie Reyez’s voice is unmistakable, but her journey to global recognition is a masterclass in grit, resilience, and relentless ambition. In this electrifying episode of The Manager's Playbook, hoste...

3 Des 20242h 23min

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