Own It23 Jan 2023

How Shannon LaBare of Purveyor Branding Co., Owns It

Hi and welcome to the OWN IT podcast, where we celebrate the growing number of (women and non-binary) ad agency owners and talk about buying out of the boys’ club of advertising, one agency at a time. Today, we’re talking to Shannon LaBare of Purveyor Branding Co. She came up through the business as a graphic designer on the brand side of things. She spent time at Bolthouse Farms, then lead a creative team at Campbell’s Soup. She launched Purveyor Branding Co., to help brands create a gravitational pull to customers in 2017. Since then, she and her agency have worked with brands across agriculture, food and beverage, consumer goods and more. Company culture is a big part of what she focuses on. Purveyor actually has a 30-hour work week. I love talking to creative people and I loved Shannon’s perspective on the gender gap in our industry. Enjoy my conversation with Shannon LaBare. Thanks for listening to this episode of OWN IT. You can find links to Shannon's LinkedIn profile and Purveyor Branding Co.’s website in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

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