AI Marketing Strategy: Practical Applications for Any Business
AI Explored15 Jul 2025

AI Marketing Strategy: Practical Applications for Any Business

Are you feeling the pressure to “do something with AI” but unsure what that means for your business? Have you invested in AI tools or formed a task force, only to wonder why you’re still not seeing meaningful results? Without a unifying strategy, even the best AI tools can create more noise than results. To learn a four-pillar AI implementation strategy designed to help you acquire, convert, retain, and support customers more intelligently, I interview Susan Westwater.



Guest: Susan Westwater | Show Notes: socialmediaexaminer.com/a62



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Episoder(101)

Using AI to Be a Better Content Creator

Using AI to Be a Better Content Creator

Are you creating content? Wondering how AI can help? To explore how AI can help creators improve their content creation process, I interview Nicky Saunders.Guest: Nicky Saunders | Show Notes: socialme...

30 Jul 202445min

Building Custom GPTs: Personalizing an AI Assistant

Building Custom GPTs: Personalizing an AI Assistant

Wondering how to build advanced AI assistants that can streamline your work and life? Looking for steps you can follow? To explore creating custom GPTs you can immediately put to work, I interview Bri...

23 Jul 202442min

How to Create Stunning AI Thumbnails for YouTube

How to Create Stunning AI Thumbnails for YouTube

Want to create better video thumbnails without a graphic designer? Wondering if AI tools can help? To explore how to create great-looking YouTube thumbnails using AI tools, I interview Mike Russell.Gu...

16 Jul 202447min

AI Prompting for Writing: How to Get High-Quality Output

AI Prompting for Writing: How to Get High-Quality Output

Want to improve the quality and consistency of AI’s written output? Wonder how prompts, context, and templates can help? To explore AI prompting techniques for getting quality written results, I inter...

9 Jul 202443min

Creating an AI Assistant: How to Get Started

Creating an AI Assistant: How to Get Started

Wondering if AI could help you make better decisions, faster? Thinking of using AI to help you perform better? To explore how to create an AI assistant, I interview Igor Pogany.Guest: Igor Pogany | Sh...

2 Jul 202451min

Getting AI to Model Your Unique Brand Voice

Getting AI to Model Your Unique Brand Voice

Wish your AI content sounded more like you? Want to create AI-written content to match your brand? To discover how to get AI to model your unique voice, I interview Molly Mahoney.Guest: Molly Mahoney ...

25 Jun 202446min

Repurposing Video Content Into Multiple Mediums With AI Tools

Repurposing Video Content Into Multiple Mediums With AI Tools

Wish you could take a video and easily create lots of content that works across mediums? Looking for tools that are proven to work? To discover how to repurpose video into articles, podcasts, and more...

18 Jun 202445min

AI Workflows: How to Get Started

AI Workflows: How to Get Started

Looking for ways to automate your work? Wondering if AI could help? To discover how to use AI to create repeatable workflows for your business, I interview Christopher Brock.Guest: Christopher Brock |...

11 Jun 202445min

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