True Grime Stories15 Jul 2025

38: The Power of Trust: How Keely Graves Grew by Empowering Her Team

"Every milestone you meet creates a whole new challenge. But if you have the right people in the right seats, and a strong support system—you can overcome anything." — Keely Graves

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie.

Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.

Episode Summary:

In this heartfelt and inspiring episode, Jeannie Henderson sits down with Keely Graves, owner of Keely’s Cleaning Crew in Bismarck, North Dakota. What began as a way to care for her son turned into a thriving residential cleaning company now serving over 300 clients. Keely shares how her accidental start evolved into intentional growth, the hard lessons she learned around delegation and trust, and why building a leadership team was the key to reclaiming her time and sanity.

Key Topics:

Starting a business from personal necessity
Transitioning from solo cleaner to multi-employee business
The emotional grit behind scaling a cleaning company
Building a leadership team and creating trust
Getting the right people in the right seats
Letting go of perfection and embracing progress
Family, business, and why it truly takes a village
Insights from the Cleaning Business Fundamentals (CBF) Pro program

Guest’s Information:

Keely Graves

Founder & Owner, Keely’s Cleaning Crew
Website: https://keelyscc.com

Keely is a proud graduate of the Goldman Sachs 10,000 Small Businesses Program, a member of the Cleaning Business Fundamentals (CBF) program, and a passionate supporter of Cleaning for a Reason, a nonprofit providing free house cleaning to cancer patients. With a heart for people and a vision for growth, Keely continues to serve her community by offering flexible job opportunities and exceptional service across Bismarck and beyond.

Connect with Jeannie:

Website: jeanniehenderson.com
Facebook: https://www.facebook.com/JeannieHendersonConsulting/
Instagram: https://www.instagram.com/jeanniehenderson
Linkedin: https://www.linkedin.com/in/jeanniehenderson

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(64)

12: Pressing Pause for Now: Jeannie Henderson on Family, Faith & Leadership

“Your team has to be aligned with your vision, not just on paper, but in their hearts and how they show up every single day”. - Jeannie Henderson Sign up for a FREE call with Jeannie. Click the li...

24 Mar 5min

11: Ryan Shankle: How Do You Hire Employees Who Actually Stick Around?

“Here’s a great interview question! Do you find that good things tend to happen to you?” - Ryan Shankle Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjea...

10 Mar 1h 1min

10: Joanne Braccio: How I Grew My Cleaning Business by Stepping Back

This episode is part of our Best of True Grime Stories series, where we’re re-sharing some of the most loved and impactful conversations from the podcast. "I was like a hamster on a wheel, going nowh...

24 Feb 29min

9: How Veranice Scharb Tripled Her Cleaning Business Through Smart Marketing

“You need to face the fear.” - Veranice Scharb Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success stor...

10 Feb 35min

8: The Best of TGS: Freedom in Business with Theresa Kolbus

This episode is part of our Best of True Grime Stories series, where we’re re-sharing some of the most loved and impactful conversations from the podcast. "My goal wasn't just a million-dollar busine...

28 Jan 34min

7: Jeannie Henderson Finding Fortunes in your Feedback

“I want you to look at every single piece of feedback as a gift.” - Jeannie Henderson Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to tur...

13 Jan 31min

6: The Best of TGS Debbie Sardone

This episode is part of our Best of True Grime Stories series, where we’re re-sharing some of the most loved and impactful conversations from the podcast. "We assume nobody really understands our uni...

30 Des 202555min

5: Karen Marquardt on Losing—and Finding—Her WHY to Save Her Business

“When your heart isn't in it, then bad things start to happen” - Karen Marquardt Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your ...

16 Des 202525min