Ep 247: Why Internal Audit Should Lead the AI Charge w/ Shannon Urban (Hasbro)
The Audit Podcast15 Jul 2025

Ep 247: Why Internal Audit Should Lead the AI Charge w/ Shannon Urban (Hasbro)

This week on The Audit Podcast, we're joined by Shannon Urban, Chief Audit Executive at Hasbro.

In this episode, Shannon shares how she's leading her team through a major shift—reallocating about half of her full-time audit staff—and why that move is positioning her team for long-term impact. She also discusses how she's upskilling her team on AI and analytics and what conversations she's having with her peers on audit roundtables.

Shannon also shares how to build real credibility with the board—something that's been a theme in recent episodes and continues to be a critical topic for audit leaders.

Oh, and if you're watching on YouTube, don't miss a look at Shannon's office—arguably the coolest one we've seen on the show.

Be sure to connect with Shannon on LinkedIn.

Also, be sure to follow us on our social media accounts on LinkedIn, Instagram, and TikTok.

Also be sure to sign up for The Audit Podcast newsletter and to check the full video interview on The Audit Podcast YouTube channel.

Timecodes:

1:43- How Hasbro's CEO is leading IA into AI

4:00 - How a CAE uses Enterprise Wide Copilot

6:13 - Coaching Teams on Copilot and ChatGPT

12:15 - Why Internal Audit Should Lead the AI Charge

14:24 - The Value of CAE Roundtables

16:08 - Weighing AI's Risks and Rewards

25:00 - Making the Most of a Large IA Budget

31:36 - How CAEs Can Get Better at Building Relationships

36:06 - Final Thoughts

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This podcast is brought to you by Greenskies Analytics, the services firm that helps auditors leap-frog up the analytics maturity model. Their approach for launching audit analytics programs with a series of proven quick-win analytics will guarantee the results worthy of the analytics hype.

Whether your audit team needs a data strategy, methodology, governance, literacy, or anything else related to audit and analytics, schedule time with Greenskies Analytics.

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