How would you build it?15 Jul 2025

Lessons in Pivots, Leadership & Marketing

What happens when the hiring market crashes and AI rewrites the rules overnight?In this episode of How Would You Build It, we speak to Matt Beck, CEO of OfferZen, about what it really takes to navigate a company through disruption, pressure, and the unknown.Matt opens up about how OfferZen faced hiring conditions similar to the COVID era, how AI has shaken the foundations of developer recruitment, and why pivoting isn’t a one-time move — it’s a mindset. From expanding overseas to refining their go-to-market playbook, this conversation is a goldmine for startup marketers and tech leaders.👉 Sign up to get notified about new episodes at www.howwouldyoubuildit.com👉 Join the newsletter at www.openletter.ioHosts:https://www.linkedin.com/in/bobby-sequeira/https://www.linkedin.com/in/renier-kriel/00:00 Matt - Offerzen01:50 Journey from head of marketing to CEO05:52 State of hiring devs in 202506:41 How OZ pivoted11:25 Impact AI on demand for Developers15:25 Implementing AI into your business20:50 Optimising IC's22:43 Skillset vacuum being created27:30 Secret to building your Startup team 30:20 Marketing for your (startup) pivot35:40 Start marketing as a startup42:24 Future of hiring & business model46:03 Why are you a builderTech hiring trends, pivoting a business, startup leadership, OfferZen, AI disruption, early-stage marketing

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Episoder(113)

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