Ep.036 - Becoming an influencer: how has social media changed the game?

Ep.036 - Becoming an influencer: how has social media changed the game?

The Beatles, Elvis Presley and Michael Jackson were perhaps the most recognisable faces in the ‘60s, ‘70s and ‘80s respectively amongst young people. However, in today’s influencer era one could argue that Kim Kardashian is on top, or at least thereabout.

In this episode we speak with Orlando Baxter, a veteran US comedian known for his Drybar comedy specials, to discuss the road to becoming an influencer. We know that fame, and the paths to it, and reasons for it, have changed over the last 20-30 years, but just how much of this change can be attributed to social media versus the natural attitudinal differences of younger generations. Has social media fundamentally altered the paths to fame (and fortune), and - if so - has it done so largely for better or worse?


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Veteran comedian and former high-school teacher Orlando Baxter, has uniquely played and related with audiences all around the world and in every continent except Antarctica. Known for his Drybar comedy specials, his most recent of which has amassed over 10 million views, he has appeared on late-night shows including TBS’ Conan Show with Conan O’Brien, TBN’s Mike Huckabee Show, and BET’s “50 Central”.

Follow Orlando Baxter

Website: orlandobaxter.com

Instagram: @orlandobaxtercomedy

Tiktok/FB: @orlandobaxter

Facebook: @orlandobaxter


Follow Mustard!

Instagram: http://bit.ly/3KRsERu

LinkedIn: http://bit.ly/41ifJxA

Twitter: http://bit.ly/3GAjEhc

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Episoder(45)

Ep.043 - REVISTED | On second thought, is our purpose and work about more than just Africa?

Ep.043 - REVISTED | On second thought, is our purpose and work about more than just Africa?

Our mission and messaging at Mustard has always been centred on Africa. Since our founding we have been striving to create brands that stem from the continent, with the intent of changing its percepti...

8 Nov 202353min

Ep.042 - Do we need to embrace failure in the African startup space?

Ep.042 - Do we need to embrace failure in the African startup space?

Statistically and practically speaking, entrepreneurship is all about failure. The vast majority of startups fail in a relatively short space of time, and even those that last only do so by successful...

1 Nov 20231h 19min

Ep.041 - How to actually start with why, feel the fear, and do it anyway!

Ep.041 - How to actually start with why, feel the fear, and do it anyway!

Even as we have expressed an increasing desire for “authentic” as opposed to authoritative brands in the 21st century, our generally accepted model for building businesses has remained stuck in the pa...

25 Okt 20231h 6min

Ep.040 - Can we find objective beauty in maths, shapes and logo design?

Ep.040 - Can we find objective beauty in maths, shapes and logo design?

The old saying goes that “beauty is in the eye of the beholder”, but is this entirely true? When it comes to the area of design, can the word “objective” ever be used appropriately? In the realm of lo...

18 Okt 20231h 6min

Ep.039 - REVISITED! Brands in Nigeria, brands in Africa, does the reality match the rhetoric?

Ep.039 - REVISITED! Brands in Nigeria, brands in Africa, does the reality match the rhetoric?

This week we revisit one of our most downloaded episodes, to re-assess the relevance of its takes on brands, in light of our recent conversations about African VC.In this episode we spoke to Nigerian ...

11 Okt 202355min

Ep.038 - African VC and the justified and unjustified optimism surrounding it

Ep.038 - African VC and the justified and unjustified optimism surrounding it

The African VC space - like almost all others around the world - will see a general decline in 2023, due to monetary policy changes. But did the industry have solid fundamentals to begin with prior to...

4 Okt 20231h

Ep.037 - How is creativity being leveraged to connect sports and brands with cultural moments?

Ep.037 - How is creativity being leveraged to connect sports and brands with cultural moments?

Crystal Palace F.C. recently became the first club in the British Premier League’s history to appoint an official creative director, in the form of Mailroom talent agency’s founder Kenny Annan-Jonatha...

27 Sep 202357min

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