The Real Reason You Buy What You Buy & How to Have That Difficult Conversation and Still Be Friends

The Real Reason You Buy What You Buy & How to Have That Difficult Conversation and Still Be Friends

Handwriting analysis sounds like it might be scientific. After all some courts allow it during trials and it has helped to convict defendants. But how reliable is it really? When put to the test, do handwriting experts do better in spotting a forgery or confirming a signature than you or me? We’ll discuss that. (http://www.quackwatch.org/01QuackeryRelatedTopics/Tests/grapho.html) You like to think that when you buy something, you do it for sound smart and logical reasons. And maybe YOU do. But most people don’t. Marketing expert Harry Beckwith, author of the book, Unthinking: The Surprising Forces Behind What We Buy (http://amzn.to/2FoSOHk) explains why we usually buy for reasons that have little to do with logic – even though we think otherwise. All alcoholic drinks are not created equal. Some get you drunker, some are more likely to give you a hangover and one in particular is more likely to land you in a hospital emergency room although no one is really sure why. If you enjoy a cocktail, this is worth hearing. (http://www.menshealth.com/health/4-secretly-dangerous-drinks) Ever go in to a conversation with the intent of changing someone’s mind? As you probably discovered, it almost never works. So perhaps that should not be the goal according to Celeste Headlee of Georgia Public Radio and author of the book We Need to Talk: How to Have Conversations That Matter (http://amzn.to/2oXH1Zk). She discusses a different way to approach difficult conversations so they don’t end in arguments and maybe actually accomplish something. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(1315)

The Hidden Science of Imagination & What AI Still Doesn't Understand

The Hidden Science of Imagination & What AI Still Doesn't Understand

Humans are remarkably bad at predicting how long something will take. Whether it's a home project, a work assignment, or even a quick trip across town, we almost always underestimate the time involved...

13 Aug 49min

SYSK- TRENDING - What Your Dog is Really Thinking

SYSK- TRENDING - What Your Dog is Really Thinking

Anyone who has ever owned a dog has probably wondered what goes on inside that furry little head. Does your dog feel guilty after chewing up your favorite shoes? Does it know when you've had a bad day...

11 Aug 19min

How to Find the Best Airfares Every Time & What Burnout Really Means

How to Find the Best Airfares Every Time & What Burnout Really Means

When you're hungry, you know you're more interested in food. But hunger also changes the way you think—and the effects can spill over into decisions that have nothing to do with eating. Researchers ha...

10 Aug 50min

The Science of Happier Spending & How to Set Healthy Boundaries - SYSK Choice

The Science of Happier Spending & How to Set Healthy Boundaries - SYSK Choice

Does your signature reveal more about you than just your name? It turns out the way you sign your name may influence what people assume about your personality, confidence, and even your success—whethe...

8 Aug 52min

How to Stop the Pain of Rejection & How Couples Can Fight Without Falling Apart

How to Stop the Pain of Rejection & How Couples Can Fight Without Falling Apart

Walk through a crowded airport or packed stadium and something remarkable happens. Thousands of people weave around each other without collisions, almost as if everyone is reading everyone else's mind...

6 Aug 45min

SYSK TRENDING - Mysteries That Science Can’t Explain

SYSK TRENDING - Mysteries That Science Can’t Explain

Some mysteries have been solved by science. Others remain surprisingly stubborn. Despite all our advances in technology and research, there are still questions that continue to puzzle some of the brig...

4 Aug 21min

How Slowing Down Makes Life Better & Why Every Brain Needs Music

How Slowing Down Makes Life Better & Why Every Brain Needs Music

Ever notice how your face turns bright red when you're embarrassed—and makes the whole situation even worse? As awkward as blushing feels, it isn't a design flaw. It's actually serving a purpose that'...

3 Aug 48min

How to Read People & The Most Extreme Things on Earth – SYSK Choice

How to Read People & The Most Extreme Things on Earth – SYSK Choice

Have you ever met someone named Lucy and thought, "She really looks like a Lucy"? As strange as it sounds, scientists have discovered there may be more truth to that feeling than you realize. Your nam...

1 Aug 47min

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