Mery Blomqvist: Marketing Success through Partnerships
NEXT.io Podcast22 Nov 2021

Mery Blomqvist: Marketing Success through Partnerships

Podcast by Michael Pedersen with Mery Blomqvist, CMO at Ellmount Group.

Marketing success is often seen through the exciting tactical initiatives that are visible to the world. This magical execution is however only as strong and succesful as the underlying partnerships and relationship that exist within the team and with external partners and agencies. In this pod we talk about the importance but also share some recipes on how to build and maintain these crucial relationships.


About Mery Blomqvist
A pioneer in the iGaming space, Mery Blomqvist is the CMO at Ellmount Group. Mery is a seasoned marketeer with an entrepreneurial mind and demonstrable history of taking both start-ups and already established and growing brands such as LeoVegas, CasinoHeroes and Speedy Games, to name but a few to the next level.

Previous roles, including Head of Marketing & PR at Boss Media (Scientific Games) and head of Nordics at NordicBet (Betsson Group), add significantly to an impressive 10+ years of senior marketing experience.


🔴 Watch the episode on Youtube: https://youtu.be/mdJyj_rzrRE


This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology. Alea & Pragmatic Play

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Episoder(473)

#39 - Jesper Kärrbrink, Green Jade Games, Chairman (iGaming sustainability)

#39 - Jesper Kärrbrink, Green Jade Games, Chairman (iGaming sustainability)

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#38 - Robin Eirik Reed, Investor (ESG, Sustainability, M&A, Disruption, New venture)

#38 - Robin Eirik Reed, Investor (ESG, Sustainability, M&A, Disruption, New venture)

Robin Eirik Reed Co-founded GiG 10 years ago and successfully grew the company to €150m revenue. In 2019, Robin became an inductee in the iGaming IDOL Hall of Fame. He has launched his new iGaming ope...

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#37 - Manuel Stan, SVP USA - Kindred Group (Making it big in the U.S.A)

#37 - Manuel Stan, SVP USA - Kindred Group (Making it big in the U.S.A)

Manuel started in the gambling industry with BetBrain in 2005 in Bucharest, before relocating to London in 2008 to join Unibet. Manuel held roles focused on Central and Eastern Europe until 2012 when ...

21 Des 202049min

#36 - Phil Pearson, Head of Sales - iGaming Group (20201 - The good, the bad, the ugly)

#36 - Phil Pearson, Head of Sales - iGaming Group (20201 - The good, the bad, the ugly)

Phil Pearson is the Head of white labels and sales for iGaming Group and iGaming Platform, who specialise in a fully managed casino solution for MGA or curacao based operations. With a cutting edge ba...

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#35 - Tim Heath, Founder - Coingaming Group (Past, Present, Future of iGaming)

#35 - Tim Heath, Founder - Coingaming Group (Past, Present, Future of iGaming)

From establishing his first venture capital firm in 2017, Tim Heath continues to draw upon two decades of experience within the iGaming and emerging technology industries. He was an early adopter of B...

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#34 - Boris Chaikin, CEO Soft2bet (maintaining exponential growth)

#34 - Boris Chaikin, CEO Soft2bet (maintaining exponential growth)

Soft2bet is pioneering the future of casino and sportsbook B2B platform supplier with an extensive portfolio comprising 30+ innovative brands; delivering top quality, gamified casino and sports bettin...

2 Des 202048min

#33 - Jesper Svensson, CEO - Betsson Group (iGaming - Pandemic & Recession proof)

#33 - Jesper Svensson, CEO - Betsson Group (iGaming - Pandemic & Recession proof)

Jesper Svensson has been in the gaming industry since the mid-2000s. Over the years he worked in senior positions in several gaming companies in Europe and Asia. He joined Betsson in 2013 as the manag...

27 Nov 20201h 8min

#32 - Allan Stone, CEO - Intelitics (Future industry trends)

#32 - Allan Stone, CEO - Intelitics (Future industry trends)

Allan Stone is the CEO and Co-Founder of Intelitics. Intelitics’ igaming performance marketing and business intelligence saas platform provides Real-Time data in a clear and Accurate format, empowerin...

19 Nov 20201h 7min

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