Melanie Hainzer: Influencer Marketing in 2022
NEXT.io Podcast29 Nov 2021

Melanie Hainzer: Influencer Marketing in 2022

Podcast by Michael Pedersen with Melanie Hainzer, CMO at Rootz.

Rootz has been wildz'ly successful in the casino space and a big part of the success is influencer marketing. Melanie is the CMO of Rootz and was one of the early operators to get involved with influencer marketing and casino streamers and in this episode, she shares how it all got started, what she looks for in influencers, what to avoid and how to measure success. It's packed full of value for anyone interested in this space, a must-hear episode. Enjoy.

ABOUT MELANIE HAINZERMelanie has been working in the iGaming sector for more than a decade, with a good portion of that geared towards affiliation, business development, and online marketing. Her passion for this industry is as strong as the day she started, with industry advances and innovation forever keeping Melanie on her toes. Highly self-motivated with strong negotiation skills and a great eye for detail is one way to describe her. Another, more simple way – as a passionate traveller and wine enthusiast

🔴 Watch the episode on Youtube: https://youtu.be/DD7cFTfPoBk

This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology. Alea & Pragmatic Play

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Episoder(473)

#39 - Jesper Kärrbrink, Green Jade Games, Chairman (iGaming sustainability)

#39 - Jesper Kärrbrink, Green Jade Games, Chairman (iGaming sustainability)

Jesper Kärrbrink has a background in e-commerce, media and gambling. Several CEO positions since 1993, among those; Svenska Spel and Mr Green. Co-founder of gaming studio Green Jade Games.

20 Jan 20211h 17min

#38 - Robin Eirik Reed, Investor (ESG, Sustainability, M&A, Disruption, New venture)

#38 - Robin Eirik Reed, Investor (ESG, Sustainability, M&A, Disruption, New venture)

Robin Eirik Reed Co-founded GiG 10 years ago and successfully grew the company to €150m revenue. In 2019, Robin became an inductee in the iGaming IDOL Hall of Fame. He has launched his new iGaming ope...

13 Jan 20211h 15min

#37 - Manuel Stan, SVP USA - Kindred Group (Making it big in the U.S.A)

#37 - Manuel Stan, SVP USA - Kindred Group (Making it big in the U.S.A)

Manuel started in the gambling industry with BetBrain in 2005 in Bucharest, before relocating to London in 2008 to join Unibet. Manuel held roles focused on Central and Eastern Europe until 2012 when ...

21 Des 202049min

#36 - Phil Pearson, Head of Sales - iGaming Group (20201 - The good, the bad, the ugly)

#36 - Phil Pearson, Head of Sales - iGaming Group (20201 - The good, the bad, the ugly)

Phil Pearson is the Head of white labels and sales for iGaming Group and iGaming Platform, who specialise in a fully managed casino solution for MGA or curacao based operations. With a cutting edge ba...

17 Des 20201h 27min

#35 - Tim Heath, Founder - Coingaming Group (Past, Present, Future of iGaming)

#35 - Tim Heath, Founder - Coingaming Group (Past, Present, Future of iGaming)

From establishing his first venture capital firm in 2017, Tim Heath continues to draw upon two decades of experience within the iGaming and emerging technology industries. He was an early adopter of B...

9 Des 20201h 31min

#34 - Boris Chaikin, CEO Soft2bet (maintaining exponential growth)

#34 - Boris Chaikin, CEO Soft2bet (maintaining exponential growth)

Soft2bet is pioneering the future of casino and sportsbook B2B platform supplier with an extensive portfolio comprising 30+ innovative brands; delivering top quality, gamified casino and sports bettin...

2 Des 202048min

#33 - Jesper Svensson, CEO - Betsson Group (iGaming - Pandemic & Recession proof)

#33 - Jesper Svensson, CEO - Betsson Group (iGaming - Pandemic & Recession proof)

Jesper Svensson has been in the gaming industry since the mid-2000s. Over the years he worked in senior positions in several gaming companies in Europe and Asia. He joined Betsson in 2013 as the manag...

27 Nov 20201h 8min

#32 - Allan Stone, CEO - Intelitics (Future industry trends)

#32 - Allan Stone, CEO - Intelitics (Future industry trends)

Allan Stone is the CEO and Co-Founder of Intelitics. Intelitics’ igaming performance marketing and business intelligence saas platform provides Real-Time data in a clear and Accurate format, empowerin...

19 Nov 20201h 7min

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