Michael Pedersen: How to build an online community
NEXT.io Podcast27 Des 2021

Michael Pedersen: How to build an online community

🎙 Podcast by Pierre Lindh with Michael Pedersen, Chief Commercial Officer at Livespins

In this podcast, we explore the importance of community building around a brand. Michael recently joined Livespins as their new CCO, a project which is looking to bring a true social casino experience to its players. What are the core principles of building a community? We take a look at Tinders origin story and their ingenious approach to reach critical mass


ABOUT MICHAEL PEDERSEN

Strategic brand and marketing leader with high EQ, driving growth for tier-1 brands. 14 years within the online gambling industry and 20+ years of commercial leadership experience.

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This episode of the iGaming NEXT Podcast is sponsored by:

Pragmatic Solutions – Leading iGaming platform technology

For more info, click here: http://pragmatic.solutions

Episoder(471)

#29 Pontus Lindwall, CEO Betsson AB (Betsson & iGaming industry update)

#29 Pontus Lindwall, CEO Betsson AB (Betsson & iGaming industry update)

CEO at Betsson AB and President Born in 1965, residence Stockholm, Sweden. Employed in the Group since 1991. Board member 2011-2018. Chairman of the Board 2011-2015 and 2016-September 2017. Previously...

26 Okt 202039min

#28 Kristoffer Cassel, Founder/CEO - Regily (Progressive leadership)

#28 Kristoffer Cassel, Founder/CEO - Regily (Progressive leadership)

Kristoffer Cassel is the co-founder and CEO of Regily and has been part of several of Europes most successful tech companies. Before founding Regily Kristoffer were VP product and the inventor behind ...

23 Okt 202058min

#27 - Georg Westin, Co-founder - Hero Gaming, Casumo / Investor, Maxify

#27 - Georg Westin, Co-founder - Hero Gaming, Casumo / Investor, Maxify

Georg Westin is the largest owner and the founder of Hero Gaming, a company with roots in gamification of the gabling world and runs multiple successful brands such as Casino Heroes, Speedy Spel, Boom...

16 Okt 20201h 6min

#26 - Simon Lidzén, Co-founder/CEO - Fast Track (Adapt or Die)

#26 - Simon Lidzén, Co-founder/CEO - Fast Track (Adapt or Die)

Simon's background in iGaming spans over 15 years, with extensive experience in product development and innovation. Having held senior positions at a number of operators, including Betfair, Betsson Gr...

13 Okt 20201h

#25 - Oskar Mühlbach, CEO - Raketech (The utopian vision of remote work)

#25 - Oskar Mühlbach, CEO - Raketech (The utopian vision of remote work)

Oskar Mühlbach, CEO at Raketech has been in the iGaming industry since 2016 when he joined the casino operator Mr Green as their COO. Before iGaming, Mühlbach worked within the international e-commerc...

7 Okt 202051min

#24 - James King, Director of Sales - GiG (COVID-19, the death of land-based casinos?)

#24 - James King, Director of Sales - GiG (COVID-19, the death of land-based casinos?)

At GiG James is responsible for providing leadership and management on the delivery of sales objectives around the globe (managing both the sales and marketing teams). James has over 11 years’ experie...

29 Sep 20201h 4min

#23 - Calvin Ayre, Founder - Ayre Group & CoinGeek

#23 - Calvin Ayre, Founder - Ayre Group & CoinGeek

Calvin Ayre, Venture Capitalist, Real Estate Developer, Founder of Ayre Group and CoinGeek: Calvin Ayre is a celebrated entrepreneur who made the cover of Forbes magazine in 2006 for his success in bu...

25 Sep 202049min

#22 - Eman Pulis, Founder & CEO, SiGMA Group (Is there a future for iGaming events?)

#22 - Eman Pulis, Founder & CEO, SiGMA Group (Is there a future for iGaming events?)

Eman Pulis is the founder and CEO of SiGMA Group, a gaming and tech destination company with events across Asia, Africa, the Americas, and Europe. In addition to a wealth of experience in event manage...

23 Sep 202046min

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