NEXT.io Podcast11 Feb 2022

Martin Nieri: Brand Building for Business Impacts

🎙 Podcast #87 by Michael Pederson with Martin Nieri, Partner at iGaming Collective

"Brand building is a business strategy for growth" says Martin Nieri. On this episode, Michael Pedersen together with Martin Nieri discuss brand and brand building in the iGaming industry. Martin answers questions what is a brand and, most importantly, what it isn't. The misconceptions when it comes to the necessity of using branding tools and ways to optimize your business through various branding tools, also Martin presents his top 5 iGaming brands and his reasoning behind it.

ABOUT MARTIN:

Martin spent the large share of his career in and running some of London’s most prominent creative agencies helping to build brand and advertising strategies for both start-up and blue chip organisations alike. He made the leap into iGaming in 2018 when he joined The Stars Group as Global Brand and Creative Director with a key responsibility being the over-arching rebranding of the PokerStars brand. In 2020, he joined GOAT Interactive as CMO (and then CEO) to lead the Premier Bet brand to record growth levels across its 19 African markets. Today, Martin is Partner at The iGaming Collective, a strategic advisory consultancy for the global iGaming industry.

_____

This episode of the iGaming NEXT #Podcast is brought to you by:

Pragmatic Solutions. – Leading iGaming platform technology.

For more info, click here: http://pragmatic.solutions

Episoder(477)

Nadiya Attard & Martin Martirosyan: Live Casino's Next Chapter

🎙️ NEXT.io Podcast #267 with Martin Martirosyan, CEO of Imagine Live Group & Nadiya Attard, Chief Commercial OfficerImagine Live has grown from 7 tables in 2022 to over 150 today — with studios in Ar...

1 Jul 56min

Way Yuhl: Iran, Russia & China.

🎙️ NEXT.io Podcast #266 with Way Yuhl, Entrepreneur, Investor and Geopolitical AnalystAre we really living in unprecedented times or have we just forgotten our history?In this episode, Pierre sits do...

26 Jun 1h 21min

Todd Haushalter: Lawsuits, Deepfakes & the New Blackjack. The Unfiltered Truth.

🎙️ NEXT.io Podcast #265 with Todd Haushalter, Chief Product Officer at Evolution.Todd Haushalter, Chief Product Officer at Evolution, sits down for an unfiltered conversation covering everything the ...

15 Jun 1h 49min

The Man Who Predicted Prediction Markets 8 Years Ago | Alex Kane, Sporttrade

🎙️ NEXT.io Podcast #265 with Alexander Kane, CEO and Founder of SporttradeIn 2017 - a full year before the US Supreme Court even legalized sports betting - Alex Kane was already building something no...

4 Jun 1h 5min

Kevin Mullally: The UAE opportunity

🎙️ NEXT.io Podcast #263 with Kevin Mullally, CEO, International Association of Gaming Regulators (IAGR)In this episode, Pierre sits down with Kevin to break down the current state of the UAE's iGamin...

23 Apr 57min

Savvas Fellas: How MrQ confronts UK’s new 40% tax regime

🎙️ NEXT.io Podcast #262 with Savvas Fellas CEO and Founder of MrQ. UK Tax Shock, Black Market Risk & The Future of OperatorsIn this episode of the NEXT.io Podcast, Savvas Fellas, CEO of MrQ, breaks d...

26 Mar 55min

Jesse Learmonth: The state of iGaming startups in 2026

🎙️ NEXT.io Podcast #261 with Jesse Learmonth from The Betting Startups.In this episode of the NEXT.io Podcast, Jesse Learmonth joins us to discuss the current state of the iGaming startup ecosystem, ...

19 Mar 57min

Why congresswoman Dina Titus plans to put an end to Sports Prediction Markets

🎙️ NEXT.io Podcast #260 with Congresswoman Dina Titus | US Gaming Policy, Prediction Markets & The Fair Bets ActIn this episode, Congresswoman Dina Titus — Representative for Nevada’s 1st District (h...

5 Mar 23min