Lyudmila Milenina: Running a company during times of war
NEXT.io Podcast7 Apr 2022

Lyudmila Milenina: Running a company during times of war

🎙 Podcast #94 with Pierre Lindh and Lyudmila Milenina, President & CEO at First Sports Media

We have all seen the ongoing invasion of Ukraine across news and social media, and read the stories of people having to evacuate their homes, cities and country to escape. We have heard of colleagues within the industry that are caught in this conflict, and heard from companies that are working on ways to help their staff find safety and supplies.

We spoke with Lyudmila Milenina, CEO at First Sport Media. Lyudmila talks to us after having only left Ukraine 3 days before, recounting the challenges that faced being a citizen, a mother, and a leader through such unprecedented times. In her own words, Lyudmila tells us the brutal honesty of her experience, and her feelings during these times, and we honour that by sharing with you this unedited interview.


ABOUT LYUDMILA:

Lyudmila started her career in Gambling sphere in 2015 as the Digital marketing manager in Parimatch Sports betting company. She quickly became the Team Lead and then - the Digital Head of the DC (Digital Chain) agency, which provided worldwide services of Business Intelligence, Strategy, Creative, Digital, Media, Communications, and own global Affiliate Program. This agency provided marketing services for the various number of gambling clients, as well as Parimatch. Under her guidance, Opinion leaders and Video content projects as one of Acquisition channels were developed as well as Mobile App Acquisition was set up from scratch to production.

In 2020 Lyudmila became the CEO of the First Sport Media - an international sports traffic advertising network, part of the First Sport Group. This platform combines the publishers with unique and on-demand sports content. These are live scores, sport news, match reports, stats, predictions, and other engaging content for sport fans. FSM connects brands with the right audience by offering complex advertising solutions.

Lyudmila as the CEO of FSM is responsible for business development and P&L. Key professional strengths: traffic acquisition, affiliate marketing, clients accounting, adtech technologies, digital analytics & tracking.


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This episode of the iGaming NEXT Podcast is hosted by Pierre Lindh, MD/Co-Founder at iGaming NEXT and is brought to you by:

Pragmatic Solutions. – Leading iGaming platform technology.

For more info, click here: http://pragmatic.solutions

Sponsored by:

Pragmatic Play: https://www.pragmaticplay.com

Fast Track- https://www.fasttrack-solutions.com

Playson: https://playson.com/

Bombay Group: https://yolo.io/companies/bombay-club/

Episoder(468)

#26 - Simon Lidzén, Co-founder/CEO - Fast Track (Adapt or Die)

#26 - Simon Lidzén, Co-founder/CEO - Fast Track (Adapt or Die)

Simon's background in iGaming spans over 15 years, with extensive experience in product development and innovation. Having held senior positions at a number of operators, including Betfair, Betsson Group, Simon has always been working towards understanding key challenges and produce innovative solutions to drive real change within the industry. There is no clearer example of this that what he has achieved with Fast Track - the leading iGaming player engagement platform, that he Co-founded 5 years ago.

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#25 - Oskar Mühlbach, CEO - Raketech (The utopian vision of remote work)

#25 - Oskar Mühlbach, CEO - Raketech (The utopian vision of remote work)

Oskar Mühlbach, CEO at Raketech has been in the iGaming industry since 2016 when he joined the casino operator Mr Green as their COO. Before iGaming, Mühlbach worked within the international e-commerce industry in which he has held several senior positions, such as COO at global eyewear reseller Lensway, CMO at online footwear store Footway and director at the online makeup store Eleven. Mühlbach joined Raketech in early 2019, as a Senior Advisory Consultant to the board of directors and CEO at the time. He was appointed as the group’s COO and was then made acting CEO just 9 months after. Mühlbach has a Master of Science in Business Management and Engineering, from Luleå University of Technology.

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#24 - James King, Director of Sales - GiG (COVID-19, the death of land-based casinos?)

#24 - James King, Director of Sales - GiG (COVID-19, the death of land-based casinos?)

At GiG James is responsible for providing leadership and management on the delivery of sales objectives around the globe (managing both the sales and marketing teams). James has over 11 years’ experience in sales from the front line through to Group Sales Director (Clarion Gaming) leading all aspects of sales excellence driving revenue growth initiatives globally. He has successfully led and managed sales teams of varying report sizes across a mixture of businesses ranging from events through to publishing and digital with focusses on b2b technology (software), operations and media within iGaming.

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#23 - Calvin Ayre, Founder - Ayre Group & CoinGeek

#23 - Calvin Ayre, Founder - Ayre Group & CoinGeek

Calvin Ayre, Venture Capitalist, Real Estate Developer, Founder of Ayre Group and CoinGeek: Calvin Ayre is a celebrated entrepreneur who made the cover of Forbes magazine in 2006 for his success in building the Bodog online gambling brand. More recently, Ayre founded the CoinGeek cryptocurrency news site and invests in companies that build on the Bitcoin SV (BSV) blockchain. Ayre supports Dr Craig Wright’s view that original Bitcoin (BSV) is the only technology with the potential to scale to meet the needs of the global financial community and become the world’s global ledger and so much more.

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#22 - Eman Pulis, Founder & CEO, SiGMA Group (Is there a future for iGaming events?)

#22 - Eman Pulis, Founder & CEO, SiGMA Group (Is there a future for iGaming events?)

Eman Pulis is the founder and CEO of SiGMA Group, a gaming and tech destination company with events across Asia, Africa, the Americas, and Europe. In addition to a wealth of experience in event management, Eman Pulis holds a degree in Education with first-class honours, as well as a Master's degree in both diplomacy and creativity and innovation. Mr Pulis also sits on a number of boards as a senior advisor. Mr Pulis currently resides in Manila with his wife and daughter, a central location which allows him to coordinate operations across continents, whilst overseeing the 2021 inaugural launch of SiGMA Manila and SiGMA Americas.

23 Sep 202046min

#21 - Petra Blixt, CMO - Svenska Spel Sports & Casino AB

#21 - Petra Blixt, CMO - Svenska Spel Sports & Casino AB

Petra Blixt is an experienced leader within digital marketing and sales with a broad background from various different industries. Since January 2020 she holds the position as CMO at Svenska Spel Sports & Casino AB, the state owned operator in the Swedish licensed market. Petra is convinced that the IGaming industry can grow in a sustainable way and in parallel with placing responsible gambling on top of the agenda.

16 Sep 202036min

#20 - Mikael Hansson, CEO - Enteractive (Player reactivation secrets)

#20 - Mikael Hansson, CEO - Enteractive (Player reactivation secrets)

Mikael Hansson is the Founder and CEO of Enteractive the leading player reactivation company driving revenues for iGaming brands across the world. He graduated from LIU, Sweden, with a Masters of Science in Industrial Engineering and Management, and previously held the position of CFO for a large Swedish company. He has been living in Malta since 2009, when he set up the Enteractive brand to support player retention and reactivation for the growing iGaming sector. Leading Enteractive’s unique ability to connect with players directly on a one-to-one level, Mikael is passionate about increasing the level of personalisation between iGaming brands and their players. As a champion for sustainability and longevity in the sector, he is instrumental in promoting growth and player retention alongside responsible gambling measures for players.

11 Sep 202052min

#19 - Alexander Grabner-Jarlung, TEDx Speaker Coach (Communication & storytelling)

#19 - Alexander Grabner-Jarlung, TEDx Speaker Coach (Communication & storytelling)

Alexander Grabner Jarlung has spent many years studying with the help of David JP Phillips and his methods the ability to convey the wonderful techniques of storytelling and public speaking. The last couple of years Alexander has been David's left hand and Alexander is today in charge of their international business, making the world come together in our communication revolution, both online and with physical presence. Alexander truly believes that the next generation has the right to learn how to communicate. This is our mission!

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