The Business of Sport - Michael D'hulst

The Business of Sport - Michael D'hulst

Michael D'hulst is a man on a mission. Driven by a passion for triathlon, the Belgian entrepreneur and former Ironman World Championship athlete, is currently seeking funding to take his Supertri business to the next level.

After helping Volkswagen set up a new plant in China, D'hulst turned his entrepreneurial skills to his love of Triathlon.

Along with business partner and four-times Triathlon World Champion Chris McCormack and Russian Tech Investor Leonid Boguslavsky, D'hulst founded Supertri in 2016, with an ambition to transform Triathlon from a traditional, participant-led sport, into a dynamic spectator experience, delivering innovative race formats in a "made for TV and digital package", creating fandom with incredible destinations and corporate partners.

Now, after delivering award-winning events and record-breaking view numbers, both the USA Olympic Triathlon team and Great Britain's famous triathlete Brownlee brothers are on board, alongside global broadcasting giant HBO, as Supertri powers towards the Olympic Games of 2028 in Los Angeles.

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Episoder(182)

The Business of Sport - Sergey Krasotin

The Business of Sport - Sergey Krasotin

With the FIFA World Cup in the USA, Canada, and Mexico only days away, and two years beyond that, the next Olympic Games in Los Angeles, our recent guest is perfectly placed to guide us through what t...

9 Jun 32min

The Business of Sport - Indy Khabra

The Business of Sport - Indy Khabra

Indy Khabra is a global ad technology executive, entrepreneur, and industry thought leader. He is the Co-Founder of Livewire, an award-winning gaming marketing company launched in 2021 that helps the ...

12 Feb 30min

The Business of Sport - Mike Buckley

The Business of Sport - Mike Buckley

Born and raised on Cape Cod, MA, Buckley was introduced to sailing by his single mother who worked multiple jobs and sports became both an outlet and a foundation for discipline, resilience, and drive...

15 Jan 31min

The Business of Sport - Isabella Bertold

The Business of Sport - Isabella Bertold

A multiple world cup medalist in the sport of Olympic Sailing, and an athlete on the Canada SailGP team, Isabella Berthold also leads a Next Gen Legacy Fund, focused on providing financial support to ...

4 Des 202537min

The Business of Sport - Ursula Romero

The Business of Sport - Ursula Romero

From having Olympic Games accreditation at the age of just 4, to leading one of the world's biggest broadcast operations, Ursula Romero has a fantastic story to tell. The daughter of early pioneers in...

20 Nov 202531min

The Business of Sport - Michael R. Payne

The Business of Sport - Michael R. Payne

Michael Payne has been at the forefront of Sports Marketing for over 40 years, most of that time spent leading and advising on deals around the Olympic Games. Payne has brokered over 25 billion dollar...

12 Nov 202545min

The Business of Sport - Hugo Inglis

The Business of Sport - Hugo Inglis

Hugo Inglis is a four-time Olympian with New Zealand. For over a decade, he scored goals at the very top of international elite Field Hockey. Nowadays, Hugo is a co-founder of High Impact Athletes (HI...

24 Okt 202536min

Her Business of Sport - Lindsey Eckhouse

Her Business of Sport - Lindsey Eckhouse

Lindsey Eckhouse is the Chief Revenue Officer at Mercury 13, a multi-club ownership group focussed on acquiring controlling stakes in professional women's teams in Europe and Latin America. Lindsey ha...

21 Sep 202541min

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