The Chris Voss Show Podcast – Navigating Digital Marketing with AI: Insights from SmartFinds CEO Melih Oztalay

The Chris Voss Show Podcast – Navigating Digital Marketing with AI: Insights from SmartFinds CEO Melih Oztalay

Navigating Digital Marketing with AI: Insights from SmartFinds CEO Melih Oztalay Smartfindsmarketing.com About the Guest(s): Melih Oztalay is the CEO of SmartFinds Marketing, a distinguished digital marketing expert with over three decades of experience. He has led the firm for 21 years under its current branding, playing a pivotal role in transforming digital strategies into revenue-driving initiatives for Fortune 500 companies, tech startups, and professional service firms. Known for his sharp insights and thought leadership within the marketing industry, Melih frequently contributes to well-regarded publications like the Search Engine Journal and Crain's Detroit, and is a sought-after speaker at marketing conferences nationwide. Episode Summary: In this dynamic episode of The Chris Vos Show, host Chris Vos invites seasoned digital marketing trailblazer Melih Özeyranli to delve into the continually evolving landscape of digital marketing, AI advancements, and strategic ROI in business. With over 30 years of experience steering SmartFinds Marketing, Melih shares his insights on transforming online strategies into effective revenue-generating engines, and why a robust strategic foundation is essential for marketing success. As they explore AI's rapid advancements, Melih emphasizes the importance of adapting to new technologies to outpace competition, offering compelling insights into the omnichannel approach to B2B SEO and the role of AI in boosting conversion rate optimization. The discussion turns to the intricacies of B2B SEO and common missteps in marketing strategies, as Melih highlights the importance of schema in optimizing sites for search engines. He provides valuable tips on conversion rate optimization, detailing how AI is revolutionizing content creation, video production, and website visitor conversion tactics. Throughout their conversation, Chris and Melih Oztalay underscore the necessity of embracing technological change swiftly and strategically to maintain a competitive edge in the fast-paced digital market landscape. Key Takeaways: Digital marketing is rapidly evolving; staying ahead of the curve with AI and technology adoption is crucial for effective business strategies. Conversion Rate Optimization (CRO) is vital for B2B companies wanting to turn website visitors into leads, utilizing active call-to-action strategies. Understanding your marketing ROI foundations and metrics is critical—identifying what net profits are needed to justify marketing expenses ensures strategic spending. Comprehensive SEO strategies should involve schema integration, accurate page titles, and structured internal & external linking to improve ranking effectiveness. Embrace change swiftly in marketing technologies; as industry dynamics evolve, early adoption can make all the difference in staying ahead. Notable Quotes: "In today's world, it's hard to be an expert. You have knowledge, you have experience, and the question is how do you apply it?" – Melih Oztalay "If you wait until something's proven, you're late." – Melih Oztalay "The AI tool is creating what I call a journey funnel per visitor." – Melih Oztalay "How do you learn about AI agents and how they can handle your mundane daily activities?" – Melih Oztalay "Understanding your marketing ROI foundations and metrics is critical." – Melih Oztalay

Episoder(1999)

The Chris Voss Show Podcast – Dr. Lawrence Chatters on Black Lives Matter & John Lewis RIP

The Chris Voss Show Podcast – Dr. Lawrence Chatters on Black Lives Matter & John Lewis RIP

Dr. Lawrence Chatters on Black Lives Matter & John Lewis RIP Facebook.com/Drchatters

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The Chris Voss Show Podcast – Neil Gordon, Speaker Coach Talks About How To Be A Better Leader, Seller and Speaker

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The Chris Voss Show Podcast – Santia Deck, WFLA Athlete, CEO of Trounus & First Woman Pioneer in Football & Shoes!

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Santia Deck, WFLA Athlete, CEO of Trounus & First Woman Pioneer in Football & Shoes! Queenofabs.com Tronusofficial.com

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The Chris Voss Show – Begin Again: James Baldwin’s America and Its Urgent Lessons for Our Own by Eddie S. Glaude Jr.

The Chris Voss Show – Begin Again: James Baldwin’s America and Its Urgent Lessons for Our Own by Eddie S. Glaude Jr.

Begin Again: James Baldwin's America and Its Urgent Lessons for Our Own by Eddie S. Glaude Jr. Eddie S Glaude Jr. Princeton.edu NEW YORK TIMES BESTSELLER • James Baldwin grew disillusioned by the failure of the civil rights movement to force America to confront its lies about race. In our own moment, when that confrontation feels more urgently needed than ever, what can we learn from his struggle? “In the midst of an ugly Trump regime and a beautiful Baldwin revival, Eddie Glaude has plunged to the profound depths and sublime heights of Baldwin’s prophetic challenge to our present-day crisis.”—Cornel West We live, according to Eddie S. Glaude Jr., in a moment when the struggles of Black Lives Matter and the attempt to achieve a new America have been challenged by the election of Donald Trump, a president whose victory represents yet another failure of America to face the lies it tells itself about race. From Charlottesville to the policies of child separation at the border, his administration turned its back on the promise of Obama’s presidency and refused to embrace a vision of the country shorn of the insidious belief that white people matter more than others. We have been here before: For James Baldwin, these after times came in the wake of the civil rights movement, when a similar attempt to compel a national confrontation with the truth was answered with the murders of Medgar Evers, Malcolm X, and Martin Luther King, Jr. In these years, spanning from the publication of The Fire Next Time in 1963 to that of No Name in the Street in 1972, Baldwin transformed into a more overtly political writer, a change that came at great professional and personal cost. But from that journey, Baldwin emerged with a sense of renewed purpose about the necessity of pushing forward in the face of disillusionment and despair. In the story of Baldwin’s crucible, Glaude suggests, we can find hope and guidance through our own after times, this Trumpian era of shattered promises and white retrenchment. Mixing biography—drawn partially from newly uncovered interviews—with history, memoir, and trenchant analysis of our current moment, Begin Again is Glaude’s endeavor, following Baldwin, to bear witness to the difficult truth of race in America today. It is at once a searing exploration that lays bare the tangled web of race, trauma, and memory, and a powerful interrogation of what we all must ask of ourselves in order to call forth a new America. Eddie S. Glaude Jr. is a scholar who speaks to the black and blue in America. His most well-known books, Democracy in Black: How Race Still Enslaves the American Soul, and In a Shade of Blue: Pragmatism and the Politics of Black America, take a wide look at black communities and reveal complexities, vulnerabilities, and opportunities for hope. Hope that is, in one of his favorite quotes from W.E.B Du Bois, “not hopeless, but a bit unhopeful.” Other muses include James Baldwin, Malcolm X, and Bobby “Blue” Bland. In addition to his readings of early American philosophers and contemporary political scientists, Glaude turns to African American literature in his writing and teaching for insight into African American political life, religious thought, gender and class.

14 Jul 202056min

The Chris Voss Show Podcast – Lean AI: How Innovative Startups Use Artificial Intelligence to Grow by Lomit Patel

The Chris Voss Show Podcast – Lean AI: How Innovative Startups Use Artificial Intelligence to Grow by Lomit Patel

Lean AI: How Innovative Startups Use Artificial Intelligence to Grow by Lomit Patel Theleanai.com

13 Jul 202051min

The Chris Voss Show Podcast – Social Justice & Change with Devin D. Thorpe, Author & Utah Congressional Candidate 2020

The Chris Voss Show Podcast – Social Justice & Change with Devin D. Thorpe, Author & Utah Congressional Candidate 2020

Social Justice & Change with Devin D. Thorpe, Author & Utah Congressional Candidate 2020 Devinthorpe.com Amazon Link

12 Jul 20201h 6min

The Chris Voss Show Podcast – Jason DeBono, VP of NuView Trust Company on Self-Directed IRA’s

The Chris Voss Show Podcast – Jason DeBono, VP of NuView Trust Company on Self-Directed IRA’s

Jason DeBono, VP of NuView Trust Company on Self-Directed IRA's Nuviewtrust.com

8 Jul 202032min

The Chris Voss Show Podcast – Tim Hughes, CEO of DLA Ignite & Book Author

The Chris Voss Show Podcast – Tim Hughes, CEO of DLA Ignite & Book Author

Tim Hughes, CEO of DLA Ignite & Book Author https://dlaignite.com/

6 Jul 202058min

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