Brad Pitt Owns This Article
Brad Pitt gave Esquire a Monday. Molly McPherson breaks down what he actually bought with it. The September cover profile reads like an ordinary man letting a writer into his house — the dogs, the Pe...
14 Aug 27min
Nicole LaPera's Crisis Is Not The Throuple
A self-help influencer with nearly nine million followers is being sued by her own business partner, who is also one third of her marriage and, according to the filings, the person who actually wrote ...
7 Aug 30min
Cracker Barrel CEO's Downfall: A Masterclass in What NOT to Do
The CEO of Cracker Barrel lost her job this week, and the tell was sitting in an interview she gave months earlier. A year after the logo backlash — the one that generated a wall of press, then a seco...
3 Aug 24min
Did Taylor Farms Handle the Crisis Correctly? Here's What Happened
Taylor Farms got the apology it wanted. The FDA told the company that one iceberg lettuce product from Central Mexico had a “confirmed positive” cyclospora test, then said the next day it had made a m...
27 Jul 30min
The Justin Baldoni Video Worked Because It Didn't Look Like PR
Justin Baldoni hadn't said a public word in almost two years. Then last week he propped up a phone, sat down next to his wife Emily, and posted a video to his own Instagram — no publicist, no People m...
17 Jul 37min
What Everyone Missed About Graham Platner
Molly stood in the back of a Maine town hall, watching an oyster farmer from Sullivan hold a room with no notes, and texted her kids that they might be looking at the state's next senator. On Monday m...
10 Jul 37min
The Newsroom Is Gone. AI Filled the Vacancy with Linda Zebian of Muck Rack
This one was ripped straight from Molly's morning. A client in the middle of a professional crisis that went viral and personal - social media vigilantes mobilizing online, a position lost - and the c...
3 Jul 24min
The Coverup Always Outlives the Crisis
This week the stories all share the same fingerprint: people who think the rules don't apply to them. Crisis-communications expert Molly McPherson breaks down why the Mike Vrabel–Dianna Russini saga s...
26 Jun 31min
