Bonus Stocking Stuffer: Why PR and Geofence Advertising Are a Match Made in Heaven

Bonus Stocking Stuffer: Why PR and Geofence Advertising Are a Match Made in Heaven

Public relations campaigns can work wonders when it comes to generating awareness and interest in your business, but they can also be expensive without any guarantee of success. Geofence advertising may offer an effective PR boost that’s more affordable than traditional forms of advertising. Jeff Swartz, the founder and CEO of Ethic Advertising Agency, shares how it works and why it could be the next big thing in PR campaigns today. Mentioned in this episode: 9 Reasons Why Advert...

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Episoder(387)

Hayden Panettiere: Neutrogena Said Nothing. Jay Shetty Said Too Much

Hayden Panettiere: Neutrogena Said Nothing. Jay Shetty Said Too Much

Three parties could have spoken about Hayden Panettiere. One had ten years with her and said nothing. One had ninety minutes and wrote her a letter. One was her mother. This is an episode about stand...

21 Aug 29min

Brad Pitt Owns This Article

Brad Pitt Owns This Article

Brad Pitt gave Esquire a Monday. Molly McPherson breaks down what he actually bought with it. The September cover profile reads like an ordinary man letting a writer into his house — the dogs, the Pe...

14 Aug 27min

Nicole LaPera's Crisis Is Not The Throuple

Nicole LaPera's Crisis Is Not The Throuple

A self-help influencer with nearly nine million followers is being sued by her own business partner, who is also one third of her marriage and, according to the filings, the person who actually wrote ...

7 Aug 30min

Cracker Barrel CEO's Downfall: A Masterclass in What NOT to Do

Cracker Barrel CEO's Downfall: A Masterclass in What NOT to Do

The CEO of Cracker Barrel lost her job this week, and the tell was sitting in an interview she gave months earlier. A year after the logo backlash — the one that generated a wall of press, then a seco...

3 Aug 24min

Did Taylor Farms Handle the Crisis Correctly? Here's What Happened

Did Taylor Farms Handle the Crisis Correctly? Here's What Happened

Taylor Farms got the apology it wanted. The FDA told the company that one iceberg lettuce product from Central Mexico had a “confirmed positive” cyclospora test, then said the next day it had made a m...

27 Jul 30min

The Justin Baldoni Video Worked Because It Didn't Look Like PR

The Justin Baldoni Video Worked Because It Didn't Look Like PR

Justin Baldoni hadn't said a public word in almost two years. Then last week he propped up a phone, sat down next to his wife Emily, and posted a video to his own Instagram — no publicist, no People m...

17 Jul 37min

What Everyone Missed About Graham Platner

What Everyone Missed About Graham Platner

Molly stood in the back of a Maine town hall, watching an oyster farmer from Sullivan hold a room with no notes, and texted her kids that they might be looking at the state's next senator. On Monday m...

10 Jul 37min

The Newsroom Is Gone. AI Filled the Vacancy with Linda Zebian of Muck Rack

The Newsroom Is Gone. AI Filled the Vacancy with Linda Zebian of Muck Rack

This one was ripped straight from Molly's morning. A client in the middle of a professional crisis that went viral and personal - social media vigilantes mobilizing online, a position lost - and the c...

3 Jul 24min

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