Porsche Club Insider21 Jul 2025

The Story of Ruf – A True Family Business

We had the opportunity to sit down with Alois and Aloisa Ruf during the Porsche Parade to hear their story of how the company started, recent innovations, and their current line up. We hear about how Ruf and Gran Turismo exposed the Ruf brand to gamers who are now buying the real cars. We also hear about the first Ruf built, Alois’s connection to PCA and Oklahoma. Plus Aloisa tells us what its like to grow up a Ruf. There’s a lot covered in less than an hour. If you’ve heard the name Ruf but weren’t sure how it was associated with Porsche, this is the episode for you.

Chapters

(00:00:00) - Intro
(00:01:33) - Guest introduction, Alois and Aloisa Ruf
(00:02:14) - What is Ruf?
(00:05:01) - Early years of Ruf
(00:06:31) - The first Porsche in the Ruf family
(00:10:09) - What’s it like growing up Ruf
(00:11:23) - Fascination video
(00:12:53) - What inspired you to modify 911s
(00:16:17) - Why did Ruf become a manufacturer?
(00:17:41) - Selling the 356 Notchback
(00:22:00) - How does Ruf position itself with other tuners?
(00:25:14) - What did Ruf change when it received the 911 chassis from the factory?
(00:26:16) - Ruf’s employee structure
(00:31:10) - How Ruf’s lineup is structured
(00:36:11) - Is there a Hybrid or EV future for Ruf?
(00:39:29) - How Ruf keeps the new cars feeling like the old ones
(00:44:33) - Gran Turismo and the Yellowbird
(00:46:41) - Review of the current RUF lineup
(00:49:12) - The new RUF 993 lighting system
(00:50:12) - Alois’ connection to Oklahoma
(00:54:00) - Upcoming PCA events

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