You're Losing Money Because Your Couch is the Wrong Color

You're Losing Money Because Your Couch is the Wrong Color

On this week's episode of Short Term Rental Management, Luke emphasizes that poor bookings aren't due to superficial issues like couch color, but rather a lack of attention to pricing strategy and calendar management. He encourages hosts to stop blaming external factors like Airbnb updates and instead adopt “extreme ownership,” taking responsibility by learning proper pricing tools and consistently optimizing their listings.

How to connect with Luke:

The Short Term Shop - https://theshorttermshop.com/

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Join the Short Term Shop Facebook group

Check out the Short Term Shop on YouTube

For more information on how to get into short term rentals, read Avery’s books:

Smarter Short Term Rentals - Buy it on Amazon
Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation PropertiesBuy it on Amazon

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Episoder(196)

STR Rental Data with Sally from Key Data

STR Rental Data with Sally from Key Data

Luke Carl is joined by Sally from Key Data to break down the current state of the short-term rental market and what the data says about the months ahead. They discuss how the unusual timing of Labor D...

1 Sep 36min

Don't Let Anyone Tell You How Much it Will Make

Don't Let Anyone Tell You How Much it Will Make

Luke Carl discusses why investors should never rely on anyone to guarantee how much a real estate property will make, using the controversy surrounding Grant Cardone's real estate investments as a jum...

25 Aug 22min

Pricelabs AI Connection with Richie

Pricelabs AI Connection with Richie

On this week's episode of Short Term Rental Management, Luke Carl is joined by Richie Khandelwal, one of the founders of PriceLabs, to explore how the platform has evolved from manually entering thous...

18 Aug 41min

I'm No Longer Asking for Reviews

I'm No Longer Asking for Reviews

Luke Carl questions whether hosts have become too focused on asking guests for five-star reviews, arguing that constantly requesting feedback can come across as desperate and may even encourage negati...

11 Aug 13min

Reviews After 10 Years

Reviews After 10 Years

Luke Carl explains why bad guest reviews are one of the most valuable tools for improving a short-term rental business, arguing that even unfair criticism often contains a lesson worth addressing. He ...

4 Aug 11min

Killing it in Killington

Killing it in Killington

Luke Carl is joined by Holly from Killington Mountain Homes to discuss how she leveraged her background in the tech industry to build a high-performing short-term rental management company in Vermont....

28 Jul 45min

How and When to Rehab a Short-Term Rental

How and When to Rehab a Short-Term Rental

Luke Carl shares practical advice on planning and managing short-term rental rehabs, explaining why the offseason is the ideal time to tackle major projects and why new owners should resist renovating...

21 Jul 20min

Guestspectations

Guestspectations

Luke Carl explains why setting clear guest expectations—what he jokingly calls "guestspectations"—is one of the most important responsibilities of a short-term rental property manager. He argues that ...

14 Jul 13min

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