From Guesswork to Growth: How AI is Rewriting the Pricing Playbook

From Guesswork to Growth: How AI is Rewriting the Pricing Playbook

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Episoder(55)

AI Pricing: New Costs, Old Rules

AI Pricing: New Costs, Old Rules

Every SaaS company is racing to build with AI. Almost none of them have touched their pricing to match it. This episode pulls together the founders, operators, and pricing experts actually living thro...

4 Sep 28min

How Charlie AI Priced Its Way to $5.5M a Month

How Charlie AI Priced Its Way to $5.5M a Month

Iggy Odighizuwa, founder of Charlie AI, built an AI-powered sales tool that's now producing $5.5 million a month in cash collected — but getting the pricing right took some real adjustments along the ...

20 Aug 37min

The Only 8 Pricing Rules You Need | The Best Of Season 1

The Only 8 Pricing Rules You Need | The Best Of Season 1

Most founders don't have a pricing problem, they have a confidence problem. Marcos Rivera brings together the sharpest pricing lessons from founders, operators, investors, and pricing experts. Togethe...

6 Aug 42min

Stop Creating the Boogeyman: How SaaS Sellers Undermine Their Own Pricing | Michael Shields (Tropic)

Stop Creating the Boogeyman: How SaaS Sellers Undermine Their Own Pricing | Michael Shields (Tropic)

In this episode of the Street Pricing Podcast, Marcos Rivera talks with Michael Shields, VP of Procurement at Tropic, to get the buyer’s perspective on SaaS pricing. Known as the “boogeyman” to sales ...

7 Okt 202538min

AI Turbulence: What Delta’s Pricing Experiment Means for SaaS

AI Turbulence: What Delta’s Pricing Experiment Means for SaaS

In this episode of the Street Pricing Podcast, Marcos Rivera reconnects with Evan Munsing of Corbel Capital Partners to explore the art (and pain) of pricing pivots. From his days as a Marine Corps of...

24 Sep 202539min

Don’t Fear the Algorithm: AI, Trust, and the Future of Pricing

Don’t Fear the Algorithm: AI, Trust, and the Future of Pricing

In this special episode of the Street Pricing Podcast, host Marcos Rivera is joined by Pricing I/O teammates Emily Sanz and Steve Inman to unpack Delta Airlines’ headline-making decision to roll out A...

10 Sep 202523min

Don’t Build on Seats: Why AI Demands a New Revenue Model | Chris Brisson (Salesmsg)

Don’t Build on Seats: Why AI Demands a New Revenue Model | Chris Brisson (Salesmsg)

In this episode of the Street Pricing Podcast, host Marcos Rivera speaks with Chris Brisson, CEO and co-founder of Salesmsg. They discuss Chris's entrepreneurial journey, the evolution of pricing stra...

19 Aug 202535min

Unlocking the Secrets of Pricing Strategies

Unlocking the Secrets of Pricing Strategies

In this episode of the Street Pricing Podcast, Marcos Rivera and Mark Stiving delve into the complexities of pricing strategies, emphasizing the importance of understanding customer value and the role...

6 Aug 202544min

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