Fixing Measurement (with Tameka Kee)

Fixing Measurement (with Tameka Kee)

In this episode, Tameka Kee, SVP of Programming & Operations at the Coalition for Innovative Media Measurement (CIMM), joins Adtech Unfiltered to unpack the state of media measurement. From CTV to attention metrics and synthetic data to privacy compliance, Tameka explains how CIMM brings together platforms, publishers, agencies, and more to tackle the industry's most pressing challenges. Listen in for expert insights around why last-touch attribution is outdated, how value exchange must drive data usage, and why nerds run the show when it comes to measurement.

Episoder(67)

The CIO's Playbook for Media Investment (with Shelby Saville)

The CIO's Playbook for Media Investment (with Shelby Saville)

In today's dynamic advertising landscape, media buyers must navigate a complex web of partner relationships, buying decisions and shifting industry trends. In this episode of Adtech Unfiltered, Shelby...

13 Jan 202537min

The Art of Selling to Holding Companies (with Beau Davis)

The Art of Selling to Holding Companies (with Beau Davis)

In this episode of AdTech Unfiltered, Beau Davis, seasoned mobile sales leader and co-founder of sales consultancy Futureproofd, shares insights into the challenges sellers face in today's advertising...

16 Des 202437min

Dealing with Signal Loss (with Vince Voiro)

Dealing with Signal Loss (with Vince Voiro)

As advertisers lose more and more classic signals like cookies and MAIDs, adopting effective alternatives for targeting and attribution is more crucial than ever.   In this episode, Vince Voiro, Sr....

3 Des 202428min

How Agencies Can Keep Up with Media Evolution (with John Lods)

How Agencies Can Keep Up with Media Evolution (with John Lods)

In the context of today's quickly evolving advertising landscape, agencies must keep pace with the rapid growth of digital media and adtech to meet their clients' needs. Brands are demanding deeper in...

19 Sep 202430min

AI, Explained (with Alex Castrounis)

AI, Explained (with Alex Castrounis)

Advertisers and brands are hungry to capitalize on AI. But attempts to market and adopt the technology have grown so omnipresent that it seems the industry has skipped past gaining a solid understandi...

9 Mai 202435min

Accelerating Campaigns with Automation & AI (with Eric Mayhew)

Accelerating Campaigns with Automation & AI (with Eric Mayhew)

Automation is an oft-mentioned word that can mean many different things in advertising. As the Founder and Chief Product Officer of automation solutions organization Fluency, Eric Mayhew has made it h...

1 Mar 202429min

Examining the Supply Side (with Ian Trider)

Examining the Supply Side (with Ian Trider)

In this episode, host Noor Naseer delves into the intricacies of Supply Path Optimization (SPO) and Header Bidding with Basis Technologies VP of Product (DSP) Ian Trider. He sheds light on the supply ...

3 Okt 202331min

Discerning Fact from Fiction in AdTech (with Ratko Vidakovic)

Discerning Fact from Fiction in AdTech (with Ratko Vidakovic)

What does it take to uncover what's really going on in adtech? A whole lot of effort that not every advertising professional knows they need to put forth. In a fast-growing multibillion dollar industr...

30 Mai 202331min

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