Episode 21 - Beyond Greenhushing: The truth behind green claims (Audio)

Episode 21 - Beyond Greenhushing: The truth behind green claims (Audio)

Charlie Martin, CEO and founder of the Anti-Greenwash Charter, joins the Futurebuild Podcast to discuss the growing trend of greenhushing—where companies stay silent on sustainability due to fear of backlash. Drawing from the first annual Green Claims Pulse Survey, a collaboration between Futurebuild, the Carbon Literacy Project, and Hattrick, Charlie shares insights on why radical transparency and honest storytelling are critical to rebuilding trust and driving meaningful climate action in the built environment. He highlights how marketing can go beyond promotion to become a powerful catalyst for genuine change.

Tune in now:

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Episoder(72)

Episode 36 - Rethinking Waste: Turning Surplus into Value in Construction (Video)

Episode 36 - Rethinking Waste: Turning Surplus into Value in Construction (Video)

What if one of construction’s biggest problems is actually one of its biggest opportunities? In this episode, we sit down with William Rundle, CEO and Founder at Nexus ReGen, to challenge how the indu...

30 Apr 52min

Episode 36 - Rethinking Waste: Turning Surplus into Value in Construction (Audio)

Episode 36 - Rethinking Waste: Turning Surplus into Value in Construction (Audio)

What if one of construction’s biggest problems is actually one of its biggest opportunities? In this episode, we sit down with William Rundle, CEO and Founder at Nexus ReGen, to challenge how the indu...

30 Apr 52min

Episode 35 - From Idea to Impact: Circularity, Sustainability, and Decarbonisation (Video)

Episode 35 - From Idea to Impact: Circularity, Sustainability, and Decarbonisation (Video)

Are you interested in exploring how innovation moves from idea to real-world impact? In this episode, we speak with Neil Appleton, Knowledge Transfer Manager at Innovate UK, about what innovation real...

6 Mar 58min

Episode 35 - From Idea to Impact: Circularity, Sustainability, and Decarbonisation (Audio)

Episode 35 - From Idea to Impact: Circularity, Sustainability, and Decarbonisation (Audio)

Are you interested in exploring how innovation moves from idea to real-world impact? In this episode, we speak with Neil Appleton, Knowledge Transfer Manager at Innovate UK, about what innovation real...

4 Mar 58min

Episode 34 - Building Homes That Perform: Putting Homes to the Test (Audio)

Episode 34 - Building Homes That Perform: Putting Homes to the Test (Audio)

What if we stopped guessing how homes perform and actually tested them? In this episode, we speak with Professor William Swan, Director of Energy House Laboratories (EHL) at the University of Salford....

4 Feb 45min

Episode 34 - Building Homes That Perform: Putting Homes to the Test (Video)

Episode 34 - Building Homes That Perform: Putting Homes to the Test (Video)

What if we stopped guessing how homes perform and actually tested them? In this episode, we speak with Professor William Swan, Director of Energy House Laboratories (EHL) at the University of Salford....

4 Feb 45min

Episode 33 - From Farm to Factory: Delivering Sustainable Buildings at Scale (Audio)

Episode 33 - From Farm to Factory: Delivering Sustainable Buildings at Scale (Audio)

What if the future of construction didn't start in a mega-factory, but on a farm? In this episode, we speak with Chloe Donovan, Founder and Managing Director of Natural Building Systems, and creator o...

22 Jan 1h 4min

Episode 33 - From Farm to Factory: Delivering Sustainable Buildings at Scale (Video)

Episode 33 - From Farm to Factory: Delivering Sustainable Buildings at Scale (Video)

What if the future of construction didn't start in a mega-factory, but on a farm? In this episode, we speak with Chloe Donovan, Founder and Managing Director of Natural Building Systems, and creator o...

22 Jan 1h 4min

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