EP57: From Navy Vet to Burned-Out CEO: Scaling from $0 to $50M in 2 Years
ASOM Pod24 Jul 2025

EP57: From Navy Vet to Burned-Out CEO: Scaling from $0 to $50M in 2 Years

In this episode of the ASOM Pod, hosts John Roman (CEO of BattlBox) and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) sit down with Ryan Hogan, founder of Hunt A Killer and CEO of Talent Harbor for a no BS conversation about what it really takes to build a community-first DTC brand. From failed mud runs to million-dollar subscription boxes, Hogan breaks down the wins, pivots, and painful lessons that shaped his journey.

What you’ll learn in this episode:

  • How a failed race sparked a subscription box empire.
  • Why Hunt A Killer turned checkout into a community moment.
  • The brand-building strategy that drove exponential growth.
  • Navigating rising CAC and adapting to a post-tracking world.
  • Why multiple sales channels saved the business.
  • Behind the scenes of raising capital and choosing the right partners.
  • How to restructure leadership and scale without burning out.

This one’s packed with real stories and tactical gems for anyone building a brand people rally behind.


_____


Big shoutout to our sponsors who make this podcast possible!


Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/


LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.com


Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.com


Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com


Come hang out with us IRL - https://commerceroundtable.com

Episoder(82)

EP56: How to Validate Your eCommerce Product Idea Without Spending a Dime

EP56: How to Validate Your eCommerce Product Idea Without Spending a Dime

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct ...

17 Jul 202553min

EP55 - How to Get Your First 1,000 eCommerce Customers Organically

EP55 - How to Get Your First 1,000 eCommerce Customers Organically

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct ...

10 Jul 202559min

EP54: How to Launch a New eCommerce Product in 30 Days on a Budget

EP54: How to Launch a New eCommerce Product in 30 Days on a Budget

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of e...

3 Jul 20251h 3min

EP53: Generational Shopping Differences in eCommerce: How Gen Z, Millennials & Boomers Shop Online

EP53: Generational Shopping Differences in eCommerce: How Gen Z, Millennials & Boomers Shop Online

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of e...

26 Jun 20251h 9min

EP52: eCom Hot or Not: Retail, Organic Growth, Live Shopping and Profits - Live from SubSummit 2025

EP52: eCom Hot or Not: Retail, Organic Growth, Live Shopping and Profits - Live from SubSummit 2025

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of e...

19 Jun 202545min

EP51: Inside SubSummit 2025: A Behind-the-Scenes Tour of the Biggest Subscription Event

EP51: Inside SubSummit 2025: A Behind-the-Scenes Tour of the Biggest Subscription Event

John Roman (CEO of BattlBox) and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) take you on a boots-on-the-ground tour of SubSummit 2025 in Dallas—no boring recap slides here. From immersive boo...

12 Jun 202524min

EP50: eCommerce in Economic Downturn: Strategies for Resilience

EP50: eCommerce in Economic Downturn: Strategies for Resilience

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of e...

5 Jun 20251h

EP49: Content Marketing in eCommerce: Storytelling That Sells

EP49: Content Marketing in eCommerce: Storytelling That Sells

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of e...

29 Mai 20251h 10min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
utbytte
pengepodden-2
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
rss-sunn-okonomi
morgenkaffen-med-finansavisen
lederpodden
lederskap-nhhs-podkast-om-ledelse
rss-politisk-preik
rss-investering-gjort-enkelt
rss-markedspuls-2
rss-andelige-tanker-med-camillo