The Future of Brand Advertising and Creative Copywriting
Copy That!26 Jul 2025

The Future of Brand Advertising and Creative Copywriting

Is brand advertising dying? Is AI taking over direct response copy? In this podcast interview, Sean and Rod discuss and then debate what the future of advertising looks like, as well as many of the common problems facing brand agencies today. From atomization and AI to Liquid Death and an automated discount email sequence selling Gucci, we unpack what’s working and what’s broken in modern copywriting.

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Episoder(17)

Getting copywriting clients is easy, actually (an Interview with Matthew Volkwyn)

Getting copywriting clients is easy, actually (an Interview with Matthew Volkwyn)

In this episode, we’re joined by Matthew Volkwyn to help us strip away the "get rich quick" veneers of the copywriting world to look at what actually builds a sustainable, high-income career. If you’v...

2 Mai 1h 29min

The State of Copywriting: 2026 Panel Discussion

The State of Copywriting: 2026 Panel Discussion

We marked the beginning of 2026 with a free panel discussion between people from different backgrounds, nationalities, and career paths to discuss the questions we get most about launching and buildin...

24 Jan 2h 2min

Scaling a New Probiotic Soda brand from Zero to $100mm (Pitch, Please! Ep. 1)

Scaling a New Probiotic Soda brand from Zero to $100mm (Pitch, Please! Ep. 1)

How do you sell a product in a crowded, competitive market? How do you sell a product that... isn't even really enjoyable? More than that, what tools and tactics can you use to quickly scale a new bra...

15 Sep 202528min

How Dubai's Most Expensive Copywriter Gets Clients | An Interview With Nabeel Azeez

How Dubai's Most Expensive Copywriter Gets Clients | An Interview With Nabeel Azeez

Known for his sharp wit, controversial takes, and unmatched expertise, Nabeel Azeez sat down to talk with Sean and share his journey from volunteering to becoming one of the most expensive copywriters...

28 Aug 202435min

The Woman Who *Literally* Wrote The Book On Getting Clients | An Interview with Kim Krause Schwalm

The Woman Who *Literally* Wrote The Book On Getting Clients | An Interview with Kim Krause Schwalm

Sean recently sat down with Kim Krause Schwalm to discuss her journey to become a 9-figure copywriter and how she used her early success to have clients BEGGING to work with her when she went freelanc...

8 Jun 20241h 23min

A Direct-Response Legend Explains the Past, Present, and Future of Copywriting | Ft. Mark "Michael Masterson" Ford

A Direct-Response Legend Explains the Past, Present, and Future of Copywriting | Ft. Mark "Michael Masterson" Ford

Sean sits down with the one and only Mark Ford (more widely known as Michael Masterson) to talk about Mark’s experiences as one of the trailblazers of direct-response copywriting into the digital spac...

19 Mai 202425min

If You Can Build Belief, You Can Sell Anything || An Interview With Aaron Gentzler

If You Can Build Belief, You Can Sell Anything || An Interview With Aaron Gentzler

Sean recently sat down with Aaron Gentzler - CMO of Mauldin Economics and with 20 years of experience in the financial publishing niche - to talk shop. But this is more than conversation about how Aar...

7 Apr 20241h 46min

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